• The Perfect Press Release

  • By: Tom Clarke
  • Podcast
The Perfect Press Release cover art

The Perfect Press Release

By: Tom Clarke
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  • Summary

  • How do I write a press release? Who do I send it to? How do I know if anyone will read it? Welcome to The Perfect Press Release - Your expert guide lifting the lid on the PR secrets that will make your message impossible to ignore. I'm Tom Clarke, a self-confessed press release geek and experienced PR professional. In this podcast series, I will share the skills that will allow you to effectively use your press releases to tell your company's stories. We'll talk about ways to engage journalists and get their buy-in. We'll explore where to send your press releases when you've written them - and how to get the best value out of distribution services. Plus we'll look at all the tricks you can use to make your press release stand out above all the others. (Music: Intriguing Potential by Northern Points)
    2024
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Episodes
  • Episode 4: A Trusted Source

    Episode 4: A Trusted Source
    May 1 2024

    In the fourth and final episode of the series, we look at what to do once you have written your press release.

    Where should you send it? Who to? How can you measure its success?

    In this series, I am joined by:

    Freelance journalist Lauren Potts.

    PR Account Director Duncan McKean.

    And press release expert Andrew Woodall.

    If you need help with press release writing or strategy, you can contact me in the following ways:

    • LinkedIn: linkedin.com/in/tom-clarke-a6732353
    • Website: tjcclarke.co.uk
    • Email: tom@shinebrighterconsulting.co.uk

    Many thanks to Jay Vydelingum at Clement Stories for editing and production.

    [Credits]

    Excerpt from All The President’s Men (C) 1976 Warner Bros. Entertainment Inc.

    Sourced YouTube: https://youtu.be/VkuAFWR4xvw?si=Woq_NI_H0LMUuAvP

    Music:

    Suspense Action by Audionautix

    Intriguing Potential by Northern Points

    The Search by Northern Points

    Namaste by Audionautix
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    23 mins
  • Episode 3: The Jigsaw

    Episode 3: The Jigsaw
    Apr 24 2024

    Today, we examine the famous press release template.

    We look at the main components of your press release piece by piece, from the headline to the boiler plate.

    Here’s a link to the example I talk about (08:00").

    • MoneyGram Celebrates Top Workplaces USA Award for Third Consecutive Year

    In this series, I am joined by:

    Freelance journalist Lauren Potts.

    PR Account Director Duncan McKean.

    And press release expert Andrew Woodall.

    If you need help with press release writing or strategy, you can contact me in the following ways:

    • LinkedIn: linkedin.com/in/tom-clarke-a6732353
    • Website: tjcclarke.co.uk
    • Email: tom@shinebrighterconsulting.co.uk

    Many thanks to Jay Vydelingum at Clement Stories (https://www.clementstories.com/) for editing and production.

    [Credits]

    Coca-Cola 1971 - Hilltop “I’d like to buy the world a Coke” (C) The Coca-Cola Company

    Sourced YouTube: https://youtu.be/1VM2eLhvsSM?si=PLxILv4VnVMj8o7a

    Music:

    Intriguing Potential by Northern Points

    The Search by Northern Points

    Namaste by Audionautix

    Attachments area
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    22 mins
  • Episode 2: Once Upon A Time

    Episode 2: Once Upon A Time
    Apr 17 2024

    Are you sitting comfortably? This episode is all about storytelling in press releases.

    While many traditional stories, like fairytales, are written in a linear way, media articles and press releases have to "ruin the ending" by bringing the big news right to the front.


    In this series, I am joined by:

    Freelance journalist Lauren Potts.

    PR Account Director Duncan McKean.

    And press release expert Andrew Woodall.

    If you need help with press release writing or strategy, you can contact me in the following ways:

    LinkedIn: linkedin.com/in/tom-clarke-a6732353

    Website: tjcclarke.co.uk

    Email: tom@shinebrighterconsulting.co.uk

    Many thanks to Jay Vydelingum at Clement Stories for editing and production.

    The Perfect Press Release is a Clement Stories production.

    Credits:

    Little Red Riding Hood - Adapted from Golden Little Book

    (C) 1985 Western Publishing Company, Inc

    Sourced YouTube: https://www.youtube.com/watch?v=5CkCpx3CE2Q

    Music:

    Intriguing Potential by Northern Points

    The Search by Northern Points

    SneakySnooper - Audionautix
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    20 mins
Leadership Marketing Economics
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