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The Paper Fold

The Paper Fold

By: Evergreen Podcasts
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About this listen

 Get your design fix in the stationery community's only all-paper salon, where Sarah hosts a charming mishmosh of personalities & players.Evergreen Podcasts 2025 Art Economics Leadership Management & Leadership
Episodes
  • Victoria Kirst of Pouch Studio (1 of 2)

    Victoria Kirst of Pouch Studio (1 of 2)
    Aug 27 2025
    Like me, my guest today is a huge paper nerd who is the founding editor of a stationery publication. Unlike me, Victoria Kirst is also a software engineer who created her fabulous zine Pouch as an offline labor of love to share her passion for analog tools with an ever-growing community. If you haven't seen a zine in a few decades or so, prepare to be dazzled! This purely 21st-century publication truly celebrates our medium, showcasing its endless potential — as well as the seemingly endless creative ways individuals in the stationery community express their inner lives and experiences through journals, planners, washi tapes, pens, cards, rubber stamps, and the like. With a mission is to inspire every reader to start doodling, junk journaling or other stationery project, of course I have plenty of questions that we begin tackling in the first of two episodes. What attracts a software engineer to the world of analog — and what does stationery have that the digital domain lacks? Why are stationery clubs and meetups and junk journaling retreats happening now? Whatever your role in stationery, it is nearly impossible to not catch Victoria's excitement — or begin a journal of one's own! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    40 mins
  • Vicky Barone of Barone & Co.

    Vicky Barone of Barone & Co.
    Jul 24 2025
    Just because a maker isn't already a household name, that doesn't mean you're not already a big fan! You have most likely seen (many times!) and possibly even purchased the uplifting, inspiring and heartfelt greeting card designs of my guest today — and not even known it. For the past 24 years, Vicky Barone has been quietly licensing her designs behind the scenes to larger card brands like Papyrus and American Greetings. While she has stayed behind the design curtain, her thousands of cards have generated millions of dollars in products sold. Now Vicky has officially entered the stationery spotlight solo with her own brand, Barone & Co. While it’s a huge shift and a big risk, it’s also an enormous creative opportunity. We discuss Vicky's transition from freelancer to founder, but also the evolution within greeting cards and communication over the past quarter century. What is the difference between humor and relatable humor? How difficult is it to debut an inclusive brand in these times — to say nothing of this challenging economy? We also discuss the role of social media, specifically Instagram, to a brand. Vicky's personal IG page, starring much of the same work that adorns her cards, has over 50K followers, while that for her brand is still growing. Do online likes translate into business growth? Does generating work for social media undercut creativity? Whatever role you play in the stationery community, there's plenty to consider here — including of course Vicky's colorful, uplifting work! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr and 10 mins
  • Anna Bond of Rifle Paper Co. (2 of 2)

    Anna Bond of Rifle Paper Co. (2 of 2)
    Jun 30 2025
    For Anna Bond, being a creative is certainly about generating jaw-dropping imagery to be presented just so on irresistible products — but creativity is also a key to enabling this CEO to navigate Rifle Paper Co. forward as both a business and a brand. In Part 2 of our chat, we discuss subtly evolving the Rifle look to keep it consistently looking fresh and new, yet true to its signature style, as time passes and tastes evolve. We also delve into navigating the larger challenges facing small businesses, such as tariffs. It's rather unsurprising that Anna often feels like she is facing a wily carnival Whack-A-Mole. And while I knew my listeners and I would be treated to an incredible Nerd Note, even *I* was wowed by her childhood correspondence! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    35 mins
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