https://page2pod.com - In episode #81 of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with John Shehata—former SEO lead at Disney & Conde Nast and creator of NewzDash/GDdash—to unpack how AI and Google Discover are rewriting the rules of news distribution.

John shares his unique journey from developer to news SEO expert and SaaS founder, diving into how AI, LLMs, and Google Discover are upending everything we know about news visibility.

He reveals why keywords are becoming less relevant, how Google’s personalization and categorization engines actually work, and what publishers must do to survive—and thrive—in this rapidly evolving ecosystem.

Tune in for actionable strategies on paywalls, content refreshing, newsletter growth, and building AI-resilient newsrooms.

🐍 In This Episode

• Why Google Discover now drives 65–70% of news traffic—surpassing search
• How AI Overviews & LLMs answer queries before users even click headlines
• The rise of entity & category optimization over legacy keyword targeting
• Data-backed tactics for refreshing evergreen content & choosing which URLs to consolidate
• Smart paywall strategies: teaser experiences, email-gate funnels & dynamic messaging
• Building newsletters, apps & tokenized models to future-proof publisher revenue
• A preview of NESS Conference 2025—meet the industry’s top AI & news experts

This is a must-listen for newsrooms, digital marketers, and SEO professionals navigating the shifting landscape of search, traffic, and monetization.

📎 Mentioned Links & Resources:

• John Shehata on Linkedin
• John Shehata on Twitter
• NewzDash
• GDdash
• NESS Conference 2025
• 2025 News AIO Study
• John's SEO Week Presentation
• The Publisher's Survival Playbook

Sponsored by Moving Traffic Media

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https://page2pod.com - What happens when a former skateboard brand founder becomes the SVP of SEO at one of the largest digital marketing agencies in the world?

In this episode, we sit down with Sean Stahlman of Razor Fish to dive deep into the evolution of SEO within large-scale agencies, how AI is reshaping the search landscape, and why SEO is increasingly being viewed as a brand channel. From career development to cutting-edge tools and strategy, Sean shares rich insights and stories that chart a fascinating journey through the highs and challenges of search at scale.

🌐 In This Episode
• Sean's unorthodox journey from skateboarding to SEO leadership
• How Razor Fish structures career growth in SEO
• Why SEO is becoming central to brand strategy
• The impact of AI on search and how to prepare for it
• Real-world strategies for generative engine optimization (GEO)
• Managing large SEO teams and cross-functional collaboration
• Reimagining metrics in the AI-driven search era
• The collaborative win behind mortgage.com and New York Life
• Advice for aspiring SEOs navigating today’s evolving landscape

Whether you're deep in SEO or exploring the future of digital marketing, this episode delivers practical wisdom and thought leadership from one of the industry's veterans.

👉 Subscribe to stay ahead in search!
💬 What are your thoughts on AI’s role in shaping SEO? Drop a comment!

📎 Mentioned Links & Resources:

• Sean Stahlman on Linkedin
• Exploring AI's Impact on SEO (Conductor Webinar)
• Mortgage.com
• AVA Digital Award (Gold) - NY Life
• Razorfish

Sponsored by Moving Traffic Media

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https://page2pod.com - In this powerhouse episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with local SEO guru Claudia Tomina to uncover the most effective tactics for dominating local search in 2025.

Whether you're a restaurant, lawyer, or roofer, Claudia shares invaluable insights on auditing Google Business Profiles, choosing the right categories, navigating service areas, and dealing with the dreaded GBP suspensions.

She also discusses how user behavior, popular times, and review strategy impact your visibility — and how to stay ahead in the age of Google's AI-powered local results. If you manage a multi-location business or serve a wide geographic area, you can't afford to miss this!

🧭 In This Episode

• How to perform a winning Google Business Profile audit
• Why category selection is a top ranking factor
• The truth about service area businesses and hidden addresses
• How “popular times” can impact local rankings
• Tips for avoiding and recovering from GBP suspensions
• Using citations and third-party tools effectively
• Review recency, consistency, and how AI is policing fake reviews
• Local SEO myths debunked: metadata, call tracking, NAP consistency
• Google's AI mode and what it means for local search in the next 12 months

Get ahead of the competition and future-proof your local SEO with Claudia’s expert advice!

📌 Subscribe for more expert insights, and don’t forget to leave a comment sharing your biggest takeaway or local SEO challenge!

📎 Mentioned Links & Resources:

• Claudia Tomina on Linkedin
• ReputationARM
• Google's Popular Times Graph
• Video Verification on Google Business
• Top 11 GMB Ranking Factors
• Google's Gemini AI Flagging Fake Reviews
• GMB Everywhere (Chrome Extension) – for discovering related Google Business Profile categories
• Google Forum for GBP Support – escalation path for profile suspensions or issues

Sponsored by Moving Traffic Media

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