https://page2pod.com - In this powerhouse episode of the Page 2 Podcast, we dive deep into LinkedIn Ads with AJ Wilcox, the founder of B2Linked and one of the top voices in B2B advertising. AJ shares his journey from SEO to mastering LinkedIn ads, discussing the nuances of account setup, bidding strategies, and the importance of understanding the learning phase.

With over $200 million in LinkedIn ad spend managed and direct experience with some of the platform's biggest accounts, AJ reveals the real best practices, the mistakes to avoid, and how to actually scale without burning through your budget.

Whether you're running a five-figure campaign or managing seven-figure ad budgets, AJ breaks down:

• What not to trust in LinkedIn’s default settings
• Why audience expansion could tank your campaign
• The secret to scaling with control using CPRU (Cost Per Retargetable User)
• How to structure your funnel for remarketing from day one
• Tips to avoid learning phase pitfalls and improve your relevancy score
• Budget-saving tactics from bidding to placements
• Audience segmentation that reveals surprising conversion insights
• Lead form field strategy to maximize conversions and sales team success
• Managing teams with the 80% rule for consistent client performance

📊 In This Episode 🔧
• AJ’s journey from SEO to becoming a LinkedIn ads powerhouse
• The biggest mistakes marketers make with LinkedIn Ads defaults
• Why manual bidding beats “Max Delivery” in most cases
• How to achieve $0.09 cost per retargetable user (CPRU)
• A three-stage funnel strategy that converts in high-cost channels
• The truth behind LinkedIn’s job title targeting vs. job function targeting
• Pro-level metrics AJ uses that LinkedIn doesn’t show you
• How to delegate without sacrificing client satisfaction
• Favorite tools and unexpected ad platforms worth testing

Unlock expert-level strategies to reduce waste, maximize ROI, and scale your B2B LinkedIn ad campaigns efficiently.

👉 Subscribe for more marketing insights from the best in the industry.
💬 Drop a comment sharing your biggest LinkedIn Ads challenge, we might tackle it in a future episode!

🧰 Key Resources & Tools Mentioned
• AJ’s company: B2Linked
• AJ’s podcast: The LinkedIn Ad Show
• AJ Wilcox on Linkedin
• Free LinkedIn Ads Startup Checklist
• Free LinkedIn Ads Advanced Guide

Sponsored by Moving Traffic Media

Follow the Page 2 Podcast

• Page 2 Podcast on Youtube
• Page 2 Podcast on Linkedin
• Page 2 Podcast on Facebook

Follow Jon Clark

• Jon Clark on Bluesky
• Jon Clark on Linkedin

https://page2pod.com - We sit down with Matt McGee, founder of the SEO Savvy Agent, to unpack why most real estate agents struggle with SEO, and what to do about it. From earning organic leads to dealing with IDX duplicate content, Matt shares decades of experience from journalism, in-house SEO, and working alongside major digital platforms.

This episode is essential for any real estate pro ready to ditch paid leads and build a long-term, sustainable SEO strategy that actually works.

🎧 Whether you're a realtor trying to scale your business or a marketer navigating AI disruptions, this episode is packed with timeless and tactical wisdom.

🏘️ In This Episode
• Why short-term real estate marketing fails
• Matt’s career shift from media to real estate SEO
• The real reason most agents resist SEO and how to overcome it
• How IDX listings create massive duplicate content issues
• Why Google trusts brands with branded search volume
• Using E-E-A-T principles to create standout real estate content
• The reality of AI in real estate search (it’s not there yet!)
• A powerful story about career transitions, personal loss, and resilience
• How Matt helped his wife become the top agent in her region
• Practical KPI tips every agent should track today

This episode is your blueprint for building digital authority in an industry that resists change. 🎯

✅ Enjoyed Matt’s take on long-term real estate SEO? Hit Subscribe so you never miss another expert-packed episode.

💬 Have you tried moving away from paid leads in your real estate business? Drop a comment below and share your experience!

🧰 Key Resources & Tools Mentioned

• Matt McGee on LinkedIn
• The SEO Savvy Agent Official Site
• Cari McGee Real Estate Team
• Sierra Interactive Real Estate CMS Platform
• Search Engine Land
• Ask the Realtor Content Series

Sponsored by Moving Traffic Media

Follow the Page 2 Podcast

• Page 2 Podcast on Youtube
• Page 2 Podcast on Linkedin
• Page 2 Podcast on Facebook

Follow Jon Clark

• Jon Clark on Bluesky
• Jon Clark on Linkedin

https://page2pod.com - In this episode of the Page 2 Podcast, we welcome Duane Forrester, SEO pioneer, former Bing evangelist, and founder of UnboundAnswers.com. Duane dives deep into how AI is reshaping the world of search and what that means for content creators, SEOs, and businesses alike.

From the evolution of Bing Webmaster Tools to the semantic structures that drive modern optimization, Duane shares battle-tested insights on how to stay visible in a world where large language models rewrite the rules.

This episode isn’t just about SEO — it’s about the critical thinking, systems awareness, and storytelling skills needed to lead in a world powered by AI.

🧠 In This Episode (🤖 AI Meets SEO):
• Duane Forrester on launching Bing Webmaster Tools & Schema.org
• Why AI hasn’t killed search, it has fractured it
• Semantic density vs. semantic overlap explained
• The critical role of chunking strategies in modern content
• How to train AI to be part of your SEO team
• The emerging importance of people management in SEO
• Why job titles don’t matter. Doing the work does
• Universal verifiers: what they are and why they matter
• How to future-proof your SEO skills and team structure
• Tools Duane is building and the AI-infused future he sees coming

Duane delivers an unfiltered, deeply informed perspective that bridges the past and future of search. Whether you're a marketer, SEO, or content strategist, this episode will reframe how you think about AI’s role in your work.

📢 Subscribe to stay ahead in the ever-evolving world of search and AI.
💬 Comment below: What’s your biggest challenge when integrating AI into your SEO strategy?

🔗 Resources & Mentions
• Duane Forrester on Linkedin
• Unbound Answers
• Schema.org
• Duane Forrester Decodes Substack
• Which SEO Jobs AI Will Reshape & Which Might Disappear
• The Verifier Layer: Why SEO Automation Still Needs Human Judgment

Sponsored by Moving Traffic Media

Follow the Page 2 Podcast

• Page 2 Podcast on Youtube
• Page 2 Podcast on Linkedin
• Page 2 Podcast on Facebook

Follow Jon Clark

• Jon Clark on Bluesky
• Jon Clark on Linkedin