This week’s episode of The PR Week podcast features 2026 predictions from our editorial team: Editorial director Steve Barrett, news editor Diana Bradley, associate news editor Jess Ruderman and reporter Julia Walker.

They talk about what's in-store for the year ahead in relation to consumer marketing trends, agency dynamics and the impact of AI.

PRWeek executive editor Frank Washkuch also joins the podcast remotely from CES in Las Vegas. He shares his insights and snippets of conversations he had with PR pros on the ground at the event, such as Jennifer Hartmann, John Deere’s global director of corporate reputation and brand marketing; Sona Iliffe-Moon, Yahoo’s chief communications officer; and Joseph Gallo, PayPal’s director of communications and head of communications for crypto and PayPal Ads.

The team also discusses the biggest industry news of the week, including Allison Worldwide hiring Wendy Lund as global CEO; ICR appointing Anton Nicholas as CEO; Chris Chiames’ retirement from his role as Carnival Cruise Line’s chief communications officer; Universal Music Group naming James Steven as EVP and chief communications officer; and WPP launching Agent Hub on its AI marketing platform WPP Open.

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Another year has come and gone for The PR Week podcast, and this year has once again been filled with top guests and key insights.

Check out this highlight reel of some of the year’s best episodes, including leaders from top agencies such as

The Weber Shandwick Collective and in-house teams such as Walmart and Ford.

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The guest on the latest edition of The PR Week podcast is Kim Sample, president of the PR Council, a national trade organization that works on behalf of agencies.

As a year of massive change for the agency landscape wraps up, Sample talks about what her industry partners are thinking while entering 2026. She also chats about the effects of Omnicom’s acquisition of Interpublic Group, as well as other industry and economic trends.

Plus the biggest marketing and communications news of the week, from a range of high-level people moves at organizations from

OpenAI to Intel and Netflix to reaction to Vanity Fair’s profile of the White House staff.

PRWeek.com

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