We only have treats for our listeners on this Halloween edition of The PR Week podcast.

This week’s guest is Beth Cleveland, the new CEO of Praytell. She talks about transitioning into the top role at the agency, the changing worlds of both the media and PR firms, how her shop is using AI and much more.

Plus, the biggest marketing and communications news of the week, including third-quarter earnings from Omnicom PR Group and

FTI Consulting, prominent people moves and a preview of coverage of the New York City Marathon.

AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!

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Featuring:
Shane Arman, SVP, head of US Sports, Allison Worldwide

In 2010, many comms pros studied “The Decision” — LeBron James’ highly anticipated announcement of which team “he’d be taking his talents to.” Fifteen years later, he had everyone on pins and needles awaiting “The Second Decision,” which ended up being the launch of an ad campaign with cognac brand Hennessy. Many had opinions on this, more critical than complimentary. During conversation with PRWeek’s Gideon Fidelzeid, Arman opines on what the fallout would likely be for James and the brand. In doing so, he highlights what comms pros can take away from this episode.

And that is just the start of this game. The WNBA. Emerging sports leagues. NILs. Pickleball — we know you’re playing it. Everyone seems to be. All are discussed at length with Arman — all with a focus on the valuable comms lessons to be gleaned from each.

AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!

PRWeek.com

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Jaymes - First One

Follow us: @PRWeekUS

Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Featuring:

-Richard Edelman, CEO, Edelman
-Chris Foster, CEO, Omnicom Public Relations Group

“PR has never been more important than it is today.” Those words were expressed by Omnicom Public Relations Group CEO Chris Foster during a riveting session at PRDecoded on October 16 in Chicago. Fellow guest Richard Edelman, CEO of his eponymous agency, concurred, noting that now is the opportunity for PR to “steal the moment.”

In a conversation moderated by PRWeek VP, editorial director Steve Barrett, the two industry titans continually validated those sentiments as they touched on myriad topics. Those include AI, misinformation, COVID-19’s impact still being felt today, the rise of earned media, the current era of radical transparency, trust, the evolving nature of agency-client conversations, the importance of podcasts and much more.

And, yes, the two tennis enthusiasts both shared some lessons they continue to learn on the court that helps them lead their firms and the industry. A rare opportunity to hear from two true PR giants.

AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!

PRWeek.com

Theme music provided by TRIPLE SCOOP MUSIC

Jaymes - First One

Follow us: @PRWeekUS

Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.