Is the press release back and better than ever? Some experts are making that case, thanks to the emergence of AI and large language models as a search tool.

Joining the podcast this week to talk about that topic and much more is Matt Brown, president of PR Newswire, who discusses the marked increase in PR pros using AI for their jobs, which has benefitted press releases as an authoritative source of information.

Plus, the biggest marketing and communications news of the week, including General Motors bringing together its marcomms departments under Lin-Hua Wu, why brands need to get in shape now for the World Cup and a major departure from Burson. And don’t forget: it’s one day to PRDecoded in Chicago.

AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!

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