Discover how to build SEO-ready apartment websites that actually rank and convert in this episode of the POMCAST, featuring Mike Shaug, CEO and founder of Premier Online Marketing. Mike breaks down the fundamentals of creating high-performing multifamily property sites that support both SEO and paid media—from smart naming conventions and URL structure to page hierarchy and internal linking.

This conversation digs into what most apartment websites are missing: individual floor plan pages for studios, one-bedrooms, and two-bedrooms, localized neighborhood and geo pages, and FAQ content that helps both search engines and prospective residents. Mike also explains why mobile performance, site speed, and thoughtful content depth matter so much, and how to avoid common mistakes like thin copy, vague branding, and hard-to-find calls-to-action.

Listeners will learn how to:

• Name properties and structure URLs so Google clearly understands they’re apartments in the right geo
• Build floor plan and geo-specific pages that target high-intent keywords like “one bedroom apartment in [city]”
• Use neighborhood, FAQ, and localized blog content to stand out and support SEO and LLM discovery
• Improve conversions with clear phone visibility, persistent CTAs, integrated tour requests, and user-friendly navigation
• Avoid keyword cannibalization and duplicated content when scaling across multiple properties

If you’re a multifamily marketer, property manager, or developer responsible for lease-ups and lead generation, this episode offers a practical blueprint for turning your apartment website into a true performance asset.

Premier Online Marketing helps businesses grow through smart SEO, content, and search strategies. Learn more at www.premieronlinemarketing.com

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Discover how to turn seasonal trends into year-round marketing success in this episode, The Seasonality Advantage: Seasonal PPC Strategies for Auto Dealers and Multifamily Housing.

Michael Shaug, CEO and founder of Premier Online Marketing, shares expert insights on how automotive and multifamily housing brands can optimize their paid search and digital advertising during peak seasons like the holidays. From budget allocation and bid management to creative planning and first-party data, this episode explores how to stay competitive when costs rise and search volume spikes.

Listeners will learn how to:

• Build seasonal PPC campaigns that align with buyer intent
• Avoid costly mistakes during high-demand periods
• Use data-driven insights to lower cost per lead and boost ROI
• Balance short-term promotions with long-term brand growth

If you’re an auto dealer, multifamily marketer, or anyone managing digital campaigns through seasonal highs and lows, this episode delivers practical, actionable strategies to help you get the most out of your marketing budget.

Premier Online Marketing helps businesses grow through smart SEO, content, and search strategies. Learn more at www.premieronlinemarketing.com

Subscribe for more insights on SEO, PPC, and digital marketing.

Follow Us:

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Podcast Directed and Produced by: www.hiredgunsagency.com

In this episode of The POMCAST, Michael Shaug, CEO, and Andres Fernandez, Associate SEO Director at Premier Online Marketing, share new research drawn from 815 multifamily community websites. Their analysis reveals how traffic sources are shifting, what benchmarks communities can use to measure organic performance, and why understanding seasonality is key to maximizing leasing during peak demand months.

The conversation also explores how AI and large language models are reshaping search. From Google’s AI Overviews to changing click-through rates and stronger conversion rates from AI-driven referrals, Shaug and Fernandez outline what these shifts mean for the renter journey—and how marketers can stay ahead as search continues to evolve.

Listeners will gain practical strategies to strengthen their digital presence, including:

• Building answer-first content to match modern search behavior
• Using FAQs and schema to increase visibility in both search engines and AI tools
• Designing mobile-first websites that improve renter experience
• Expanding brand presence across multiple platforms to build trust and reach

With clear benchmarks and forward-looking guidance, this episode offers a roadmap for navigating today’s SEO landscape and preparing for the future of AI in multifamily marketing.

Premier Online Marketing helps businesses grow through smart SEO, content, and search strategies. Learn more at www.premieronlinemarketing.com

Subscribe for more insights on SEO, PPC, and digital marketing.

Follow Us:

www.LinkedIn.com/company/itspremieronlinemarketing/

www.instagram.com/itspremieronlinemarketing/

Podcast Directed and Produced by: www.hiredgunsagency.com