What happens when you rethink everything about your signature event all at once? From branding and location to timing, Curebound took a leap that could have reshaped everything or strengthened it.

In this episode, Marcie Maxwell sits down with Liz DiGeronimo, Director of Community Fundraising, and Erik Gordon, Director of Marketing at Curebound. Together, they unpack what it really takes to guide both your community and your internal teams through major change while staying grounded in purpose.

Liz and Erik walk through the signals that made it clear their long-standing event needed to evolve and the risks that came with stepping away from tradition. They share how they brought their community into the process through intentional listening and conversation, discovering that what mattered most wasn’t the venue or logistics but the mission driving it all.

The conversation also dives into the internal work. From aligning marketing and fundraising around a shared story to refining how they communicate during moments of uncertainty, they reveal how clarity and connection became their biggest strengths.

Together, we’ll explore:

• Guiding teams toward shared clarity during major event change
• Engaging your community so they feel part of the journey
• Keeping your mission front and center through every shift

Mentioned Links

• Curebound
• Curebound Cancer Challenge
• Curebound Concert for Cures

Stay Connected on LinkedIn

• Connect with Liz
• Connect with Erik
• Connect with Marcie
• Connect with the Peer-to-Peer Professional Forum

• (00:00) - Welcome to The P2P Soap Box
• (02:03) - Introducing Liz DiGeronimo and Erik Gordon
• (04:18) - About Curebound
• (05:32) - Big Moves and Rebranding in 2025
• (10:50) - Marketing
• (19:46) - Location Location Location?
• (24:31) - Get Involved

For many families, a peer-to-peer event is more than a fundraiser, it’s their first step into a community that understands and supports them. When organizations show up with care in those early moments, they create a foundation for trust, connection, and long-term engagement.

In this episode, Marcie Maxwell talks with Christie Godowski, Vice President of Community Engagement at Autism Speaks. Christie shares how her team connects with individuals and families right after diagnosis, offering support while inviting them into a broader community experience through peer-to-peer.

Christie reflects on what it takes to create a seamless journey across program and fundraising teams, so families feel supported rather than segmented. She also shares how Autism Speaks equips frontline fundraisers to approach sensitive conversations with confidence, along with the nuances of engaging adults newly diagnosed with autism alongside parents navigating a child’s diagnosis.

Learn how early outreach shapes long-term connection and what small, intentional actions can help teams build trust from the very first interaction.

Together, we’ll explore:

• Connecting families to support and community from the earliest moments after diagnosis
• Strengthening collaboration between program and fundraising teams to create one cohesive experience
• Equipping fundraisers to lead thoughtful conversations that build trust and lasting engagement

Mentioned Links

• Autism Speaks
• On social - Instagram, YouTube & Facebook

Stay Connected on LinkedIn

• Connect with Christie
• Connect with Marcie
• Connect with the Peer-to-Peer Professional Forum

• (00:00) - Welcome to The P2P Soap Box
• (02:20) - Introducing Christie Godowski and Autism Speaks
• (03:50) - The First Walk
• (06:40) - Breaking Down Barriers
• (11:10) - Front Line Fundraisers
• (14:34) - Adults & Children in Diagnosis
• (22:44) - Making Change toward Building Trust
• (24:25) - Get Involved

In a world where inboxes are overflowing and attention is limited, email isn’t dead, it just needs a new approach. The organizations seeing results today aren’t sending more, they’re sending smarter. By focusing on relevance, timing, and human connection, email can still be one of the most powerful tools in your engagement strategy.

In this episode, Marcie Maxwell sits down with Charlotte Conmy, Associate Director of National Marketing at the Crohn’s & Colitis Foundation. Charlotte brings a unique perspective shaped by experience on both the program and marketing sides of peer-to-peer fundraising. She shares how her team is rethinking email from the ground up, moving away from rigid calendars and toward behavior-driven communication that meets supporters where they are.

Charlotte dives into how segmentation, real-time data, and emerging tools like AI are helping her team deliver more personalized, timely messages. She also unpacks how to balance storytelling with action, collaborate across national and local teams, and integrate email with other channels like texting to create a seamless supporter journey.

Together, we’ll explore:

• Rethinking cadence and segmentation to reduce fatigue and increase relevance
• Balancing storytelling, calls to action, and clarity in every email
• Integrating email with texting and local outreach to drive deeper engagement

Mentioned Links

• crohnscolitisfoundation.org
• takesteps.crohnscolitisfoundation.org
• teamchallenge.crohnscolitisfoundation.org

Stay Connected on LinkedIn

• Connect with Charlotte
• Connect with Marcie
• Connect with the Peer-to-Peer Professional Forum

• (00:00) - Welcome to The P2P Soap Box
• (02:13) - Introducing Charlotte Conmy
• (06:48) - Is Email Really Dead?
• (29:13) - Looking Ahead
• (32:00) - Get Involved