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The Outsiders: The rise and rise of Outdoor Media

The Outsiders: The rise and rise of Outdoor Media

By: Joshua Gurgiel and Sal Daoud
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About this listen

‘The Outsiders’ are Sal Daoud and Josh Gurgiel – two best mates and media professionals who share a passion (read: obsession) with Out of Home (OOH) advertising.


Each episode they’ll chat to global marketing experts about the rise and rise of OOH, what it means for the advertising industry and what we can all learn from the brands doing it best. Hear from the world’s ‘Outdoor Insiders’ about the way brands are leveraging the power of public space media to capture more consumer attention, prompt meaningful action and ultimately, build bigger brands.

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Joshua Gurgiel and Sal Daoud Economics Marketing Marketing & Sales
Episodes
  • Adam Garrity - Global Head of OOH, Dentsu

    Adam Garrity - Global Head of OOH, Dentsu
    Jun 16 2025

    In this episode of The Outsiders, we talk to Adam Garrity, Global Head of OOH at Dentsu. Adam shares his incredible insights around the rise of 3D and immersive OOH spaces, the art of creative simplicity and why airports are so much more than just airplane carparks.


    Sal and Josh also unpack their favourite recent OOH campaigns in this episode's "Best of the Boards" segment, play a fun game of "Where in the world is Sal Daoud" and offer their hot tip on where to get Singapore's best chilli crab.


    Let's do this.

    Hosted on Acast. See acast.com/privacy for more information.
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    29 mins
  • Joanna Bogdan - GM, Evolve APAC & Talon Singapore

    Joanna Bogdan - GM, Evolve APAC & Talon Singapore
    May 11 2025
    In our first ever episode, we talk to the awesome force that is Joanna Bogdan, General Manager of specialist OOH buying agency, Evolve APAC & Talon Singapore. We cover everything from the power of a great idea to cut through in OOH; the challenges and opportunities of multi-market planning, to the responsibility on advertisers to use public space media sustainably. It's the perfect place to start this little OOH adventure...

    Hosted on Acast. See acast.com/privacy for more information.
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    32 mins

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