In this episode of 'The Women Inspire Aspire Podcast', I speak to Vidhya Sivaramakrishnan about organic marketing through online mode.

Online organic marketing has evolved a lot over the past few years. Generative AI and LLMs are mainstream and influencing the way search results are being shown and how they are summarized. Traditional methods like SEO, long-tail keywords, and schemas are being looked at skeptically.

In this podcast, I spoke in detail with Vidhya about the traditional online marketing methods and how they are affected by the LLMs. We spoke in length about LLM's ways of ingesting data and whether the traditional methods are still relevant today. The answer from Vidhya was surprising! I would strongly suggest that you listen to the podcast to find out about it!

In addition to Vidhya's work, we also spoke about her interests in Carnatic and Hindusthani music, her inclination from childhood to participate in many events including competitions because of the nudge from her parents, how she and her younger sister were once prepared to become the 'Jamshedpur Sisters' of Carnatic music, Vidhya's urge to spend quality quiet time towards mental wellbeing and so many other things!

We also talked about what societal issues mean to Vidhya, and it was quite interesting to listen to her point of view!

Sit back, Relax, and Listen in!

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