The OMR Podcast International – Go inside the minds of the biggest names in digital and tech cover art

The OMR Podcast International – Go inside the minds of the biggest names in digital and tech

By: Philipp Westermeyer founder and CEO of OMR / Scott Peterson digital marketing editor OMR
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  • Summary

  • From our HQ in Hamburg, Germany, we’re keeping tabs on everything and anything, and anyone who’s anyone in the European digital, marketing and tech space. OMR CEO Philipp Westermeyer and international digital marketing editor Scott Peterson, are talking shop with the biggest players and companies disrupting the European tech scene and beyond. We’ll be coming straight to your inbox every couple of weeks to keep you up-to-date on what’s up this side of the pond. A Podstars by OMR production.
    Podstars by OMR 2020. All rights reserved
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Episodes
  • with Dance CEO and co-founder Eric Quidenus-Wahlforss

    with Dance CEO and co-founder Eric Quidenus-Wahlforss
    Jan 5 2024
    Today, we are talking about the future of our mobility and our cities with Dance mobility co-founder and CEO Eric Quinedus-Wahlforss. Dance is a Berlin-based mobility startup offering its users eBikes and eScooters on a subscription basis to have and to hold as their own. In today's pod, we discussed the challenges of overcoming the sodded reputation of eBikes and how Dance succeeded in selling those “clunky contraptions” most-commonly associated with unathletic retiree-types to the hipster, chic types in Europe’s major metro areas. We explored the business model, the community, the value of high-profile investors and Eric’s vision of the city of tomorrow and why he’s confident that cities will continue to move away from cars and incorporate new forms of mobility.
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    45 mins
  • with Kolsquare CEO Quentin Bordage

    with Kolsquare CEO Quentin Bordage
    Dec 6 2023
    Quentin Bordage is the founder and CEO of Kolsquare, a leading European SaaS service that connects influencers and KOLs with companies and brands. Originally founded in 2010 as Brands & Celebrities, Kolsquare in its current form has been around since 2018, acting more as a self-service platform for companies to find, vet and connect with KOLs, or key opinion leaders. In this episode of the OMR Podcast, Bordage sat down with host Scott Peterson to discuss the current state of influencer marketing, why the 2018 pivot was more natural evolution that hard paradigm shift, as well as the nuts and bolts of the platform. We also touched on best-case practices and absolute no-gos for brands and companies new to working with KOLs.
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    50 mins
  • with Scéal CEOs Emma Tracey and Johanna Dahlroos

    with Scéal CEOs Emma Tracey and Johanna Dahlroos
    Dec 1 2023
    Today's episode features Johanna Dahlroos and Emma Tracey, co-CEOs and co-founders of Berlin-based creative brand agency Sceal. Its focus lies primarily in helping tech companies grow at scale, finetune brand values, overall brand presence, products and brand campaings. This episode is driven by the atypical founder stories that Johanna and Emma have. Johanna transitioned from a career as a painter in her Native Finland to digital designer and now founder, while Emma is a serial entrepreneur having founded Honeypot, an IT job platform that Emma sold in 2019 for 57m. We talked about bootstrapping, the current startup landscape, marrying a career with family and their client portfolio including storied Berlin techno club Tresor.
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    38 mins
Management Marketing Career Success Economics
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