In this episode of The Nonprofit Edge, host Chris Looney sits down with Chad Paris, CEO and Creative Director of Parisleaf, to unpack one of the most misunderstood elements of major fundraising efforts: campaign communications.

Whether your organization is planning a billion-dollar university campaign, a hospital expansion, or a large-scale nonprofit initiative, how you tell your story matters. Chad shares how powerful communications can unify people around a common vision, inspire donor confidence, and transform campaigns from transactional to transformational.

Together, Chris and Chad explore:

• Why campaign communications are the heartbeat of a successful fundraising effort

• How to integrate communications early in campaign planning—ideally during readiness and feasibility studies

• The value of co-creation and collaboration between fundraising counsel and creative partners

• How to balance institutional and campaign branding for consistency and inspiration

• The power of authentic storytelling that connects the head and the heart

• Strategies to maintain momentum and keep communications fresh through long campaigns

• How AI and new tools are shaping the future of nonprofit storytelling

This is a must-listen for nonprofit leaders, fundraisers, and communicators preparing to launch or strengthen a major campaign.

🎧 Listen now to learn how to build alignment, spark emotion, and tell the story that will move your donors to act.