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The Next Frontier of NIL Is High School Sports

The Next Frontier of NIL Is High School Sports

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In this episode of the California Sports Lawyer Podcast, host Jeremy Evans examines the rapidly evolving landscape of name, image, and likeness (NIL) rights and how they are expanding into high school sports. As NIL continues to reshape college athletics, new questions are emerging about its impact on younger athletes, schools, and governing bodies.

Evans breaks down the legal, business, and policy considerations surrounding NIL at the high school level, including state-by-state differences, athlete eligibility concerns, and the role of schools, sponsors, and families. He also explores the opportunities NIL presents for young athletes, alongside the risks and challenges tied to regulation, recruitment, and competitive balance.

This episode provides insight into what may be the next major frontier in sports law, and what it could mean for the future of amateur athletics in the United States.

(Season 8, Episode 11).

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