The New Sales Funnel in Private Lending - #304

In this episode, hosts Jason and Chris from Hard Money Bankers break down “The New Sales Funnel in Private Lending” — a powerful blend of online and offline strategies designed to help private and hard money lenders attract more leads, close more deals, and build stronger relationships in today’s changing market.

💡 You’ll learn:

• How to create a high-converting private lending sales funnel

• Why human connection still beats automation and AI in closing deals

• The right way to handle loan inquiries (and why email tag kills conversions)

• How to use content marketing and social media to build trust with borrowers

• Why the future of lending is all about relationships + real conversations

Whether you’re a seasoned lender or just getting started, this episode is packed with practical insights on lead generation, sales calls, borrower relationships, and marketing strategies that actually work in 2025.

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Are you a new or experienced private lender or hard money lender? Join Jason Balin and Chris Haddon from Hard Money Bankers as they draw from their extensive experience running a successful hard money lending company since 2007. Tune in weekly with episodes related to all aspects of private lending. From discovering lucrative loan opportunities to securing private capital, effectively managing your loan portfolio, handling defaults, and much more, we've got you covered.

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