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The New F*Word (F for Fractional Finance)

The New F*Word (F for Fractional Finance)

By: The podcast for Fractional CFOs who want to master cash flow financial strategy and business growth.
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About this listen

Welcome to The New F*word – the podcast exploring the rise of Fractional CFOs (yes, that F-word 😉) and how they’re reshaping cash flow, financial strategy, and business growth.* We challenge outdated financial reporting and focus on forward-thinking, modern finance strategies that drive real results. Each episode features finance pros, business leaders, and Fractional CFOs sharing practical insights, real-world stories, and actionable tools to help you improve cash flow, make smarter financial decisions, and scale your business. I’m Colin Hewitt, your host and co-founder of Float (Cash Flow Forecasting). I’ll also share lessons I wish I’d known as a young entrepreneur navigating finance and cash flow. 👉 Tune in to The New F*Word and learn how to take control of your cash flow, optimise financial strategy, and stay ahead in business.*

newfword.substack.comColin Hewitt
Economics Leadership Management Management & Leadership
Episodes
  • Why Imperfect Action Trumps Perfect Inaction
    May 15 2025

    Wondering how to tame your startup’s financial chaos? I’m with Ciarán O’Donnell, fractional CFO and Own Your Numbers founder, who equips startups with the financial savvy to grow. We uncover how to spot cash flow traps, decode KPIs, and why EBITDA isn’t just jargon—it could shape your business’s exit value.

    Packed with wild stories and actionable insights, we explore how a part-time finance expert turns confusion into clarity without the hefty price tag. Whether you’re buried in spreadsheets or just want to boost your financial know-how, this episode’s got the spark you need.



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit newfword.substack.com
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    35 mins
  • What It Really Takes to Grow a Fractional CFO Firm
    May 1 2025

    Curious about ditching a cushy corporate finance gig for the wild ride of a fractional CFO business? I sat down with Kat Willem-Kent, a trailblazer who traded a top firm for Fractional Finance, growing it from a one-woman show to a seven-strong team with HR disruption in her sights. Over lunch in London, she sparked the idea and mapped it out in a sunny Paddington square. Kat’s story is raw—bold leaps, scaling chaos, and balancing family life, all spiked with energy healing and manifestation.

    In this episode, she dishes on recruiting CFOs, managing client demands, and her killer tech stack (Xero, Fathom, Float). Beyond numbers, Kat’s driven by purpose, blending personal growth with big plans. Our conversation is punchy, real, and loaded with insights for entrepreneurs, finance nerds, or anyone hungry for a fresh take on business.



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit newfword.substack.com
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    39 mins
  • The Pitfalls of Hiring One Person to do Three Finance Jobs
    Apr 17 2025

    This episode’s a bit different, I’m trying something new by bringing on not one, but two guests — Michael Spyrou and Tim Johnson, co-founders of Axcelera.

    I’ve been really curious about how the role of the fractional CFO is evolving, and these two are right at the forefront. Axcelera is a group of CFOs with a fresh approach—combining strategic financial planning with smart tech to help growing businesses thrive.

    Michael’s got over 20 years of finance experience across multiple countries and sectors. His focus? Helping SMEs get a grip on their numbers and make confident decisions. Tim’s background is in banking and entrepreneurship—he’s founded multiple businesses and even ran call centres in the Caribbean. Together, they’ve built something pretty special.

    In this chat, we get into:

    * Why the fractional CFO is so key for scaling businesses

    * The importance of delivering insight, not just information

    * How tech is transforming the finance function

    * What founders really need from their CFO

    If you’re running a business or advising one, this is well worth a listen.



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit newfword.substack.com
    Show More Show Less
    29 mins

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