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The Music Business Unplugged

The Music Business Unplugged

By: I Be Music
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About this listen

"The Music Business Unplugged" brings music industry role-players from around the world onto the series to share insights, news, trends, and lessons about the music business with audiences. The conversations and interviews are hosted by music executive Ian Bredenkamp, and see music label heads, artist managers, streaming experts, social media insiders and more pull back the veil about making hit songs. Produced by I Be Music.

I Be Music
Economics Marketing Marketing & Sales
Episodes
  • The Nigerian Music Business
    Aug 12 2025

    In this episode of The Music Business Unplugged, we explore the vibrant Nigerian music industry with Kolapo Oladapo. Formerly at Cool FM in Lagos, Kolapo is a Cultural Strategist and now heads up a dynamic artist and label marketing company. From Afrobeats to audience-building, he shares insights into what makes Nigeria one of the most exciting music markets in the world.

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    22 mins
  • Shaping a hit with Grammy-nominated Music Producer, Bubele Booi.
    May 27 2025

    Bubele Booi is a South African-born producer making waves on the global stage. A Grammy-nominated hitmaker and one half of the acclaimed production duo The Imports, Bubele has worked with some of the biggest names in music — including none other than Beyoncé. In this episode, he unpacks his journey into the international music industry, the creative process behind chart-topping records, and what it means to stay rooted while working globally. Don’t miss this inspiring conversation on The Music Business Unplugged.

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    31 mins
  • The Ins & Outs of Radio Playlisting
    May 13 2025

    In this episode of The Music Business Unplugged we take a deep dive into the world of radio playlists — from song categories and rotation schedules to the strategy behind the hits you hear. Join us for an insider conversation with Playlist Consultant Zane Derbyshire as we unpack the mechanics of music programming and what it means for artists and the industry. Presented by Ian Bredenkamp.

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    33 mins
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