What if joy wasn’t just a feeling — but a strategy for building a billion-dollar branch?

Hey there, Rainmakers!

Today I’m sitting down with one of my favorite humans in this entire business — the wildly fun, deeply driven, culture-obsessed rainmaker himself, Casey Oiness. This is a man who closes $180–$200M a year, leads a thriving branch of 22 LOs and 50 team members, and still shows up every single day with laughter, hunger, and the heart of a true servant leader.

In this episode, Casey and I get into the truth of what leadership really looks like — the accountability rhythms, the culture standards, the joy factor, and the boldness required to build a team that wins together. We talk about how he chases elite partners, how he teaches his LOs to prospect with heart instead of fear, and why keeping business fun has been his greatest competitive advantage. This is an inside look at a billion-dollar leadership method rooted in relationships, consistency, and genuine love for the game.

If you want to lead with more energy, attract better people, and build a business that feels as good as it performs — this conversation will change you.

Key Insights:

• Leadership is built on rhythm: weekly accountability, shared standards, and real collaboration.
• Joy is a strategy — and it amplifies production, culture, and retention.
• The right partners are the ones who energize you, not drain you.
• Top producers win by going deep with 5–10 committed referral partners.
• Warm introductions beat cold calls — always.
• Culture scales when you hire only people you’d go to battle with.
• Every elite LO needs shared support: pre-approval specialists, processors, and systems that free them to hunt.
• Fun isn’t extra — it’s the fuel that sustains high-performance.

Guest Links:

LinkedIn:

https://www.linkedin.com/in/caseyoiness/

Instagram:

https://www.instagram.com/caseyoinessteam/?hl=en

Website:

https://branches.guildmortgage.com/wa/bellevue/casey-oiness-860-kdco.html

Are you ready to make it rain? Let’s do this!

If you liked what you heard, leave me a five-star review and tell me what hit home for you!

PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.

Every week, I share one key lesson from my billion-dollar career in mortgage lending—from sales psychology and leadership to mindset and systems that create true freedom. No fluff. Just real-world insights that help you close more deals and lead with confidence.

Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

You can’t win this game if you’re hiding behind your keyboard.

Hey there, Rainmakers!

For years I believed that being “the best loan officer” meant doing everything myself — answering every email instantly, solving every problem personally, and outworking everyone in sight. But even with all that hustle, my income hit a ceiling. I was exhausted, reactive, and starting at zero every single month.

Everything changed when I stopped trying to be the technician… and started becoming the Rainmaker. The moment I committed to teaching classes, hosting events, and putting a real marketing calendar in Sharpie — not in feelings — my world shifted. Visibility became credibility. Credibility became profitability. And I finally broke out of the hamster wheel.

In this episode, I walk you through exactly how to expand your audience, use the law of promotion, and fill rooms with people who want to do business with you. If you’ve been stuck behind your desk wondering why your results aren’t matching your effort — this is your wake-up call.

Key Insights

• Visibility without credibility doesn’t convert.
• One-to-many is the strategy that frees you from the roller coaster.
• The law of promotion is simple: raise the perceived value higher than the objection.
• Humans show up for people, not flyers — call them, invite them, ask for the RSVP.
• Teaching classes gives you an hour of someone’s undivided attention — social media gives you seconds.
• Your fear of rejection is costing you referrals, relationships, and revenue.
• Hosting events forces you into leadership — and that’s where the real growth is.

Are you ready to make it rain? Let’s do this!

Are you ready to finally break through your limits, execute with confidence, and achieve the life you know you’re capable of?

Catalyst is the ultimate community-driven execution system designed to keep you focused, accountable, and moving forward.

Enrollment is open, but not for long.

Don’t miss your chance!

Grab your spot at shaylagifford.com/catalyst.

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

What if the hardest moments of your childhood became the fire that fuels your greatness?

Hey there, Rainmakers!

Today, you’re going to meet a man whose story grabbed my heart from the moment he started speaking. I’m talking with William J. Gomez, a rising star out of Tulsa, a father of two little ones, and a loan officer on pace for 130 units and $30M. But the numbers aren’t what make him extraordinary. It’s his story. It’s his spirit. It’s the unshakable, grounded positivity that comes from a childhood marked by poverty, sacrifice, and separation — and a mother who gave everything so he could have a chance at more.

In this episode, William walks us through the moment he realized his family couldn’t afford a single slice of pizza… the day his mother left for the United States to build a better life… and the three and a half years he spent without her. He shares how that pain shaped his work ethic, why selling came naturally inside a bank at age 20, and the exact moment he realized that time — not money — is the one thing you can never get back.

We go deep into what made him MVP at GrowthCon, why he commits fully to coaching, how he uses discipline to build consistency, and why leadership is the next unlock for his growth. And yes, we talk about the cold plunges and the 683-day streak that’s shaping his identity.

This is a conversation about heart, grit, and the power of knowing your why.

Key Insights

• Pain becomes purpose when you choose meaning instead of bitterness.
• Discipline shows up when results don’t — and that’s where transformation begins.
• Consistency is the only path to becoming top of mind in your market.
• Leadership unlocks growth when hustle has reached its limit.
• Impact matters more than speed; presence creates loyalty.

Guest Links:

Website:

https://williamjgomez.com

William on LinkedIn:

https://www.linkedin.com/in/william-gomez-152b80112/

William on Instagram:

https://www.instagram.com/willgomez23/

Are you ready to make it rain? Let’s do this!

Are you ready to finally break through your limits, execute with confidence, and achieve the life you know you’re capable of?

Catalyst is the ultimate community-driven execution system designed to keep you focused, accountable, and moving forward.

Enrollment is open, but not for long.

Don’t miss your chance!

Grab your spot at shaylagifford.com/catalyst.

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/