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The MoreBusiness.com Podcast

The MoreBusiness.com Podcast

By: Raj Khera
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If you're a small business or startup, subscribe to The MoreBusiness.com Podcast. Hosted by 3x CEO and marketing/SEO expert Raj Khera, the podcast is packed with insights and inspiration from the trenches that will help you take your business to the next level. In each episode, Raj interviews top experts in executive leadership, marketing and sales so you can learn from their experiences and strategies. Ready to grow? Subscribe today!Raj Khera Economics Marketing Marketing & Sales
Episodes
  • Live Coaching Session Demo: Breaking Free from Self-Judgment
    Sep 6 2024

    In this live executive coaching session demo, see how master certified executive coach, Dr. Jeff Kaplan, carefully guides his client, Andy Li, a technical lead at an AI startup, to tackle self-doubt, improve decision-making skills, and manage pressure effectively. Watch as Andy transforms his approach to personal and professional challenges under the guidance of a skilled executive leadership coach.

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    49 mins
  • 2-Hour Marketing Systems to Reach Thousands of Prospects Each Week
    Jun 4 2024

    In this podcast, my guest Paul Green of MSP Marketing Edge reveals his weekly marketing systems for B2B businesses, key strategies to attract customers, and the importance of creating consistent content. With practical insights on systematizing marketing and sales processes, this is a must-watch for any business owner looking to grow their company.

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    31 mins
  • Customer Journey Mapping Tutorial: Your Path to Win More Business
    May 9 2024

    Learn how to map your B2B customer journey so you get more qualified prospects into your orbit. In this video, host Raj Khera and his guest Richard Brasser (Partner, Carlton Richards, and Past Partner, Boston Consulting Group - BCG), we share deep questions that enable you to understand the experience your customer goes through to select you as their vendor. If you are in SaaS or an MSP, we'll address these critical topics to help you get more qualified prospects into your pipeline: What questions do you need to ask yourself to really understand your prospect's customer journey? What messages will resonate with your buyers so that the right prospects are attracted to you? Where/when/how should you interact with them? What processes make the most sense to help a prospect warm up to you? What does that journey look like through deal closing? How can you use AI and other technologies in a meaningful way to accelerate the journey?


    Our previous podcast on creating the Ideal Client Profile, or ICP, that was mentioned in the opening is here: https://youtu.be/2HePPXy5_Hw

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    35 mins
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