In this episode, I dive into one of the smartest ways to scale your business as an entrepreneur or online business owner—outsourcing your marketing and sales tasks to virtual assistants. If you’ve ever felt stretched thin doing everything yourself, or you’ve struggled to find high-quality help without blowing your budget, this episode is going to give you real clarity.

I walk through what tasks you should actually be outsourcing, how to do it the right way, and why looking globally—especially to Africa—might just be the most strategic move you can make.

I’m joined by outsourcing expert Valerie Bowden, and together we talk about how to build a lean, effective, and ethical remote team that supports your growth without the burnout.

Valerie Bowden is the founder of CRDLE, a company that connects entrepreneurs and business owners with top-tier remote sales and marketing talent from Africa. After living in Ethiopia for years and witnessing firsthand how major corporations were quietly outsourcing to Africa without fair wages or growth paths, she launched CRDLE to offer a better, more ethical alternative. Today, Valerie helps online businesses and growing companies build cost-effective, high-performance teams that scale sustainably and responsibly.

• Strategic outsourcing helps you scale affordably without compromising on quality
• Many online business owners wait too long to delegate and end up burned out
• Tasks like cold calling, lead generation, and podcast booking are perfect for virtual assistants
• The #1 outsourcing mistake is failing to train your team properly
• Daily check-ins, clear SOPs, and a strong onboarding process drive success
• Freelance platforms like Upwork are great for one-off projects, but building a long-term team requires deeper integration
• Focus your time on what only you can do—and outsource everything else to free up capacity

• Record initial trainings to onboard future hires more efficiently
• Schedule short daily check-ins during the first couple of weeks to build momentum
• Include VAs in team meetings—they’re part of your team, not a side resource
• You should always own the voice, strategy, and messaging
• Don’t expect perfection immediately—give space for growth

• Marketing tasks: social media scheduling, video editing, content uploading, podcast booking, engagement
• Sales tasks: cold calling, lead scraping, CRM maintenance, appointment setting
• Combine LinkedIn outreach with cold calls to warm up your sales funnel
• Tools like Apollo.io make it easy to gather verified lead data

• Africa has a large, highly skilled talent pool with strong English and solid education
• It’s far less saturated than traditional outsourcing countries, so you find better candidates faster
• Hiring from Africa also supports a powerful social mission—especially for young women
• CRDLE connects you with pre-vetted, highly motivated professionals ready to contribute

• AI tools like ChatGPT help VAs generate content, match tone, and stay on-brand
• VAs can research and test AI tools to streamline your workflows
• AI + outsourcing = more leverage for your business, less time doing the heavy lifting yourself
• This combination empowers you to stay agile and competitive as you scale

• "If someone’s spending all day cold calling, they shouldn’t be doing it at a U.S. salary. That’s the kind of job that should be outsourced."
• "The biggest mistake I see is...

Hey everybody, welcome to this episode of The Lindsey Anderson Show. I'm so excited for today’s conversation. Many entrepreneurs and small business owners struggle with structure. They often get caught up in shiny object syndrome and love being the visionary, but they struggle with the key element of business success: having a strategy, sticking to it, tracking numbers, and managing the day-to-day tasks that come with running a successful business.

When you realize that over 5% of entrepreneurs have ADHD, it changes the way you approach business. Understanding how your brain works can be the key to leveraging ADHD for success instead of letting it hold you back. Today’s guest, Steve August, knows exactly how to use ADHD to your advantage. He’ll be sharing strategies that will elevate your business, whether you’ve been diagnosed or not.

My guest today is Steve August, an incredibly successful entrepreneur, founder of Steve August Coaching, and the creator of the Focus Formula system for ADHD entrepreneurs. Steve has taken companies from idea to multimillion-dollar exits, raised over $100 million for clients, and now helps B2B founders break free from overwhelm and into unstoppable momentum by understanding how their brains really work.

• ADHD and Executive Function: Entrepreneurs with ADHD often struggle with deciding, doing, and sustaining tasks. These challenges are linked to executive function deficits that affect prioritization, organization, and task initiation. This leads to common symptoms like decision paralysis, starting tasks but not completing them, and difficulty focusing on long-term projects.
• The "Magnetic North" Strategy: To overcome decision paralysis, entrepreneurs should have a magnetic north: a clear vision and mission that helps them stay focused and avoid distractions. This ensures they remain on track even when shiny objects or new ideas come up.
• The Power of Time Management: ADHD brains tend to have peak productivity hours, often in short bursts. The two-hour workday concept helps ADHD entrepreneurs prioritize their most impactful tasks during these high-focus periods, maximizing efficiency and reducing overwhelm.
• Importance of Iteration: Growth in business happens through methodical iteration and refinement. While ADHD entrepreneurs may be tempted to constantly jump to new ideas, true success comes from improving what’s already in motion.

• Why ADHD Entrepreneurs Thrive: ADHD entrepreneurs are naturally drawn to environments that offer novelty and constant change. The startup phase of a business, with its new challenges and opportunities, provides plenty of dopamine hits, keeping ADHD entrepreneurs engaged and motivated.
• Interest-Driven Work: Entrepreneurs with ADHD often find routine work stifling, making the dynamic nature of entrepreneurship the perfect environment. The freedom to explore new ideas and think creatively is what makes this field so attractive to them.
• Innovation and Creativity: ADHD entrepreneurs excel at thinking outside the box, connecting unrelated ideas, and innovating rapidly. This creativity is often the driving force behind successful startups.

• How ADHD Impacts Strategy: Entrepreneurs with ADHD can struggle to stick with a plan, but success comes from consistency and iteration. Breaking tasks down into manageable steps can help ADHD entrepreneurs stay on track and continue refining their business strategies.
• The Importance of Iteration: Businesses grow through repetition and refinement. ADHD entrepreneurs may be...

Welcome back to this episode of The Lindsey Anderson Show! Today, I’m diving into something absolutely critical for every entrepreneur: how to break through those mindset blocks and set yourself up for success. In my 20 years of business experience, I’ve learned that strategy alone isn’t enough. Yes, strategy is essential, but if your mindset isn’t aligned, no amount of posting, pitching, or perfecting will get you the results you want.

In this episode, I’m joined by the amazing Grace Redman, who shares her insights on how to tackle mindset blocks and build the belief systems that will allow you to achieve the success you’ve always dreamed of.

I am so thrilled to have Grace Redman on the show today! Grace is a powerhouse entrepreneur, success coach, and speaker who has helped thousands of professionals break through limiting beliefs and achieve next-level success. She’s also the bestselling author of Can I Live? Dare to Go From F Up to Fabulous and the host of Real Talk with Grace Redman podcast. Grace has dedicated her life to helping people master their mindset and overcome obstacles to achieve extraordinary success. Today, she’s here to share her wisdom and tools to help you do the same.

• Mindset Impacts Everything: If you’re not thinking the right things, you’re not doing the right things, and your business will suffer. Shifting your mindset is a game-changer.
• Limiting Beliefs Can Hold You Back: Grace shares how 95% of our actions are driven by unconscious beliefs. Recognizing these beliefs as stories can help you reframe them and break through self-sabotage.
• The Power of Acting Like Your Future Self: By acting as the person you want to be, you can trick your brain into adopting that mindset and becoming that person. It's all about playing the game with the belief that you are already where you want to be.
• The Importance of Intentional Action: Don’t get caught up in “busy work.” Be intentional with your actions and focus on what will truly move the needle in your business. It’s about quality, not quantity.
• The Power of Consistency: Consistency is key in building a business, but it needs to be paired with focus. Choose your platform and stick with it to build real momentum.

• Shift Your Mindset and Habits: To make meaningful progress in your business, you need to shift your mindset, habits, and priorities. This includes changing the actions you take and how you approach challenges.
• Own Your Part: Taking ownership of your journey means owning both your strengths and areas for growth. Accept that we’re not perfect, and that’s okay—it’s all part of the process.
• Action and Intentionality: It’s not enough to just take action—your actions need to be intentional. Avoid the trap of busy work and focus on high-impact tasks that truly move the needle in your business.
• Consistency is Key: Successful entrepreneurs understand that consistency is crucial, but they also know that they must stay focused on what truly matters. Pick your platform (e.g., LinkedIn, Instagram) and commit to it rather than spreading yourself too thin.

• Perfectionism: Perfectionism often stops business owners from taking action. Grace shares how the fear of not being perfect can keep entrepreneurs from showing up in their business consistently.
• Fear of Judgment: Many entrepreneurs hold back from posting on social media or making sales because they fear judgment. This fear often stems from limiting beliefs about not being good enough.
• The...