Episode 4 | More Than a Feeling, with Merv, Mindy and Chase Lindsley Inspired by Boston's anthemic love song and featuring the Vice President of Sales for Tiled Inc, Chase Lindsley, this episode shows how some songs are destined to become part of your personal operating system. For Chase Lindsley, Boston’s ‘More Than a Feeling’ fits firmly in this category. It’s the metaphor for a career-defining decision (and the leadership philosophy) that’s shaped his journey from being the first non-founder hire to VP of Sales at Tiled Inc, a double-digit million dollar tech company.🔍 What you’ll learn:• What it takes to make the leap into the world of a early stage start-up• How your mind-set becomes the key to success • Why no one cares about a start-up and what to do about that• How to survive difficult times, thrive in hyper-growth, and pull back for stability. About our special guest - Chase LindsleyChase Lindsley is the VP of Sales at Tiled, He joined Tiled Inc. eight years ago, while still a student finishing his studies at Brigham Young University.He was their first non-founder hire and has been at the heart of the business from the very beginning; sourcing their very first opportunities, building relationships with partners, closing deals, managing customer success, and even helping build Tiled’s technology platform. As the business grew, he and his expanding team have taken this start-up sales organisation from zero revenue to late double-digit million-dollar revenue, which has allowed the founders to successfully close Stage A first-round funding, supporting their next round of growth. . If you’d like to reach out and talk with Chase, you can find and follow him on LinkedIn If you’d like to learn more about Tiled and how it can help you create engaging interactive content, then click here to learn more. https://www.tiled.cohttps://www.linkedin.com/in/chase-lindsley-b61490b4/

🎙️ Episode 3 | I Can See Clearly Now – Part I, with Jim Kraus

Is your marketing like the tumbleweeds of social media? Inspired by Johnny Nash’s timeless anthem, this episode of The Merv and Mindy Show dives deep into buyer psychology with Jim Kraus, probably the world’s leading expert on buyer personas.

From self-directed buyer journeys to strategic clarity, this is a masterclass in modern persona and content marketing.💡

What You’ll Learn

• Decoding buyer behaviour
• Why clarity is the first step to meaningful engagement
• How self-directed buyers navigate their own journey
• The power of “habitats” in shaping buyer research
• How to anticipate decision-making dynamics
• The Five Rings Framework for strategic insight
• Why marketing to machines is the next frontier

👤 About Our Special Guest

Jim Kraus is President of The Buyer Persona Institute and co-author of the definitive guide to buyer personas. He’s helped global organizations transform how they understand and engage with buyers; turning insights into impact.

📌 Key Takeaways

• Solve, don’t sell: Start with empathy and the buyer’s core problem
• Vision of success: Paint outcomes, not product features
• Lean into fear: Address perceived barriers head-on
• Predict the future: Map decision criteria and pre-answer objections
• Anthropology matters: Show up in trusted buyer habitats
• Use the framework: The Five Rings bring clarity to complexity

🎬 Final Thoughts

This episode is a wake-up call for marketers and sellers stuck in legacy tactics. Jim Kraus doesn’t just talk personas—he redefines them for the age of AI, self-education, and multi-stakeholder decision-making. If you want to see clearly through the fog of modern marketing, this is your moment.

✨ Stay tuned for Part II, where Jim takes us down the yellow-brick road of marketing to machines.

How to watch: Watch here!

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🎙️ Season One, Episode One

“The Revolution Will Not Be Televised…” and episode inspired by Gil Scott-Heron and special guest, Andy Baillie.

For those who don't know us yet, (which is pretty much everyone given we've just launched) our hosts, Merv and Mindy unpack stories, advice, and insights from industry leaders using their favourite songs as inspiration. That's real humans, with real stories, real experiences and real advice.

In this premiere episode, Merv and Mindy sit down with Andy Baillie, VP of Enterprise Sales at ADP UK & Ireland, to explore what it really takes to lead and sell in today’s enterprise landscape. It’s not about chasing trends or relying on inbound leads; it’s about discipline, clarity, and building trust through consistent action.

Andy brings a refreshingly grounded perspective. Drawing inspiration from Gil Scott-Heron’s iconic song, he reframes selling as a quiet revolution, one driven by focus, authenticity, and purposeful engagement. This isn’t a conversation about tactics. It’s about developing an amazing authentic mindset that will help you blow past quota.

💡 What You’ll Learn

- Why elite sellers operate more like elite athletes

- Why purposeful routine, not adrenaline always wins

- How qualification becomes a respectful filter, not just a checkbox

- Why inbound is useful, but never a substitute for proactive selling

- What it means to coach with clarity and lead with conviction

- How to align every action with impact, especially in complex sales environments

🎧 About today's special guest, Andy Baillie
Andy’s career spans high-growth leadership roles at DocuSign, Seismic, Vendr and now ADP. He’s built and scaled teams across Europe, mentored top performers, and helped shape enterprise sales cultures that value consistency over charisma. His approach is rigorous, human, and refreshingly direct.

📝 Key Takeaways
- “Be your authentic self. No one buys from superficial sellers.”
- “Discipline isn’t rigidity: it’s reliability.”
- “Qualification is about motivation, not just budget.”
- “Inbound is a supplement, not a strategy.”
- “Sales is not a solo sport. It’s a team game.”
- “Purposeful action means aligning every activity with impact.”

🎬Final Thoughts

As we set the tone for the season, Andy wraps with thoughtful, strategic, and authentic real-world leadership. Whether you’re a seller, coach, or senior exec, Andy’s insights offer a clear lens on what it takes to succeed, and why the best sellers and sales leaders don’t just hit targets; they build a revolutionary movement.

Let’s get started.

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