The Matildas: A Case Study on Building an Iconic Women's Football Brand - with Sarah Walsh (Football Australia)
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The Matildas: A Case Study on Building an Iconic Women's Football Brand - with Sarah Walsh (Football Australia)
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About this listen
Sarah Walsh (Head of Women's Football and Women's World Cup Legacy at Football Australia) spoke with Women's Football Group's Eric Cohen-Peckham in December about her team's efforts to propel the Australian Women's National Team (nicknamed The Matildas) into the heart of mainstream pop culture ahead of the World Cup, from 2019 to now. The Australia vs. England match in August 2023 was the most watched live TV broadcast in Australian history and Sam Kerr is the country's biggest sports star. How did it happen? What can other federation, league, and team executives learn from it?
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.