Hollywood’s influence is nothing new. James Dean and Marlon Brando inspired the T-shirt craze. Marilyn Monroe kept hairdressers across the country busy. Now, the likes of Gwyneth Paltrow, Ryan Reynolds, Jennifer Aniston, Miles Teller, and Selena Gomez (just to name a few) have used their on-screen influence to launch entire brands.

But what happens when that influence is used to drive demand for a life-saving medical product? That’s what we’re currently seeing with the rapidly increasing popularity of diabetes drugs like Ozempic which have been shown to have a secondary effect of helping patients lose weight quickly.

Popular figures like Elon Musk, Chelsea Handler, Oprah Winfrey, Khloé Kardashian, Amy Schumer, Charles Barkley, Raven Symoné, Kyle Richards, Julia Fox, and Sophie Turner are just a few examples of celebrities that have publicly admitted to using Ozempic.

This cross-culture appeal (and promotion) have created a surge in demand that Ozempic makers, Novo Nordisk, simply can’t meet: spawning competitors and shady solutions from pharmaceutical companies looking to cash in on the craze.

Today, we’ll look at what marketing tactics got us here, and what’s to come for this surge in assisted weight loss.

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