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The Marketing Update Podcast

The Marketing Update Podcast

By: David Perkins & Emma Handley
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About this listen

The Marketing Update Podcast with your hosts Emma Handley and David Perkins. Tune in for laid back conversations that lead to real marketing insights.

Hosted on Acast. See acast.com/privacy for more information.

David Perkins & Emma Handley
Career Success Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Using comedy in your marketing
    Oct 8 2025

    In this full episode of David Perkins and Emma Handley take on the juggernaut topic: Ways in which you can use comedy in your marketing campaigns.


    David has some stats for you, Emma has some warnings and both have a couple of their fave in-depth examples from very different brands.


    But that's not all. in the popular "Did you miss it?" segment they talk about Lacoste's bold branding GOAT campaign and if CTV ad spend is the new frontier for media buying.


    Tune in to find out and get some conversational marketing insights.


    Connect with us:

    Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast

    If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

    Hosted on Acast. See acast.com/privacy for more information.

    Show More Show Less
    37 mins
  • Mini Episode | Rage-bait Marketing, Female Spending Power, CTV ads and Lacoste
    Sep 24 2025

    In episode 6 of The Marketing Update Podcasts's mini-episode titled "Did you miss it?" David and Emma bring you the marketing industry updates you might have missed. In this quick-fire episode that you can consume on your daily walk to buy more oat milk, they cover:


    • Rage-bait and shock value marketing is everywhere, but is it working or is it just a case of shocked and dropped from the consumer's mind
    • Women in the US are set to control nearly $30 trillion in assets by 2030 giving them huge spending power. Are you ready to leverage this audience?
    • Not one, but two surveys spanning the globe are telling us that CTV ads are where it's at. Not sure where to start, tune in!
    • Lacoste are another example of a high profile brand playing around with their legacy. We dissect this latest work and ponder the learnings.


    Useful links:

    https://www.mckinsey.com/industries/financial-services/our-insights/women-as-the-next-wave-of-growth-in-us-wealth-management

    https://www.teads.com/blog/2025-uk-ctv-pulse-survey/

    https://www.emarketer.com/content/nearly-half-of-ad-supported-tv-viewing-streaming

    https://corporate.lacoste.com/lacoste-transforms-its-iconic-crocodile-into-a-goat-to-celebrate-novak-djokovic-with-an-exclusive-capsule-collection/


    Connect with us:

    Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast

    If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

    Hosted on Acast. See acast.com/privacy for more information.

    Show More Show Less
    16 mins
  • Brand vs Performance: Where should your marketing budget go?
    Sep 10 2025

    In the latest episode David and Emma battle over the benefits and pitfalls of brand vs performance marketing. Emma in the corner of brand, and David in the corner of performance. Who will come out on top? While that spectacle festers in your mind, listen to them complain about the rise of LinkedIn 'influencers' and if the platform and audiences are ready for them. And how Reddit's growth figures are being driven by (topic-de-jour) AI.



    Connect with us:

    Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast

    If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

    Hosted on Acast. See acast.com/privacy for more information.

    Show More Show Less
    28 mins
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