The Marketing Truth Hopkins Knew: Find Inner Remarkability, Sell the Person Behind It
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The Marketing Truth Hopkins Knew: Find Inner Remarkability, Sell the Person Behind It
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About this listen
How did Claude Hopkins turn a failed breakfast cereal into a household name? By discovering inner remarkability in exploding grains and making Professor Anderson famous. This episode reveals the dual marketing truth most brands ignore: find what's genuinely remarkable inside your product, then put a human face on it. Because people don't buy from companies—they buy from people.
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