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The Marketing To Midlife Podcast

The Marketing To Midlife Podcast

By: The Behaviours Agency
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 Unlock the Power of Midlife Women, with the Marketing to Midlife Podcast.

Why are so many brands missing out on this most influential demographic? Join Sue Benson and her incredible guests on The Marketing to Midlife Podcast, as they challenge the status quo and reveal the secrets to authentically connecting with midlife women. Get ready for expert insights, actionable strategies, and fresh perspectives that will transform your marketing and help you harness the immense power of this often-ignored audience. Tune in and redefine your approach!

Sue Benson is Founder & CEO of The Behaviours Agency. Find our more at https://thebehavioursagency.com/The Behaviours Agency
Episodes
  • 1: Kicking Off with Helen Normoyle – A Journey from CMO to Menopause Pioneer

    1: Kicking Off with Helen Normoyle – A Journey from CMO to Menopause Pioneer
    Jul 10 2025
    For our very first episode, Sue Benson sits down with an inspiring leader: Helen Normoyle.

    From her impactful CMO roles at Boots and the BBC, to co-founding the innovative My Menopause Centre, Helen brings a wealth of experience. In this must-hear discussion, she opens up about her personal journey and the delicate balance between profit and purpose.

    You'll gain fresh perspectives on the often-overlooked diversity of midlife women and learn why ditching worn-out tropes is key to authentic engagement. It's time to redefine your marketing, starting now!
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    36 mins

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