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The Marketing Shakedown

The Marketing Shakedown

By: Brandy Kemp
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About this listen

"The Marketing Shakedown" is your go-to podcast for all things marketing. In each episode, we'll bring in a fellow business owner to share their experiences and insights, and we may serve up a quick, actionable marketing tip that you can implement in your social media marketing today.Brandy Kemp Economics Marketing Marketing & Sales
Episodes
  • You Are the Brand, Personal Branding Without the Ick
    Jul 17 2025

    In this episode of The Marketing Shakedown, Brandy and Jodi spill the truth about marketing yourself as a business owner — the good, the bad, and the painfully awkward. We break down the difference between personal and business branding (yes, they’re different), why showing your face matters, and how networking doesn’t have to feel like selling your soul. Whether you’re hiding behind your logo or oversharing on Facebook, we’ve got advice, sarcasm, and a few tough-love tips to get your brand — and your butt — out there.

    Chamber events, awkward selfies, and showing up like a boss... let’s talk about it.

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    22 mins
  • Taco Tape: Building a Business Out of a Messy Idea
    Jul 7 2025

    In this episode of The Marketing Shakedown, we take a fictional (but kinda genius?) product idea — edible tape to keep your tacos together — and walk it through the real-life steps of building a business from scratch.

    This glorious mess of an idea came from one of our audience polls. Spoiler alert: apparently, edible taco tape does exist. No, we’re not paid by Taco Bell. Yes, we’re still proud of what we created.

    From vision to launch, we hit 11 actual business startup steps — with a side of sarcasm and salsa. You’ll laugh, you’ll learn, and you’ll probably question everything you’ve ever done with a soft shell.

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    31 mins
  • The Algorithm Is Listening: Dumb AI Conspiracies, One Scary Truth, and a Big Kemp Reveal
    Jul 1 2025

    Brandy and Jodi are back — and this time, they’re dragging the wildest AI conspiracies the internet has to offer. From lizard people running ChatGPT to Alexa ghost-hunting in your living room, nothing is off limits. But one theory actually makes sense… and it might change how you use (or don’t use) AI in your business.

    Stick around to hear the real announcement: Kemp Marketing is launching a brand-new AI + Business Consulting division this August. It’s not a “prompt and pray” gimmick — it’s strategic, smart, and unapologetically bold. Just like us.

    If your marketing feels like chaos in a trench coat, this one’s for you.


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    8 mins

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