The Marketing Matinee Episode 03 | Kate Philips from DishedByKate
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The Marketing Matinee Episode 03 | Kate Philips from DishedByKate
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About this listen
When Kate Phillips left a career in marketing to become a recipe creator, she thought she had bid farewell to a life of ROI and brand development.
Then one day, she went viral. And then she went viral again. And again.
186,000 followers later, she realised that marketing has a way of sneaking back around on you.
On this episode of The Marketing Matinee, I speak with Kate about her journey from B2B marketer to making it as a food content creator.
We cover:
🤷 Why creators can't ignore brand when starting out
🏆 How to capitalise on that 'viral moment'
😅 The pressure to keep one-upping yourself as a content creator
💸 The ROI that matters in food content
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