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The Marketing Lawcast

The Marketing Lawcast

By: Jennifer Goddard & James Campbell
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Driving Success for Lawyers in Estate Planning, Elder Law and Special Needs

A growth acceleration podcast for attorneys to scale their firms to seven figures and more ... with host James Campbell, Chief Growth Officer at Integrity Marketing Solutions. Featuring interviews with leading legal professionals, financial and growth mindset experts, and providing marketing tips and hacks to grow your law firm, drive leads and close more business at premium fees.

© 2025 Integrity Marketing Solutions
Economics Marketing Marketing & Sales
Episodes
  • Great Practice, Great Life: How Valerie Peterson Helps Attorneys Build Profitable Firms Without Burning Out
    Sep 12 2025

    Valerie Peterson, CEO of Atticus, shares how attorneys can build law firms that not only grow profitably but also support the kind of balanced, fulfilling lives every lawyer deserves.

    Discover how Valerie’s journey, from practicing law to leading two national organizations, shaped her vision for helping attorneys master both business excellence and personal well-being. In this episode, she breaks down the three pillars of long-term success, highlights common mistakes that hold firms back, and shares real-world transformations that prove a Great Practice, Great Life is possible.

    ✅ Atticus’ three pillars of law firm success: focused time management, building a great team, and client development
    ✅ Why revenue is determined by your capacity—not just client volume
    ✅ The operational mistakes that hold law firms back: hesitancy to hire, lack of marketing confidence, and failure to budget
    ✅ A client success story: 400% growth in six years and six weeks of vacation annually
    ✅ How teams can contribute to marketing through gamified referral strategies
    ✅ Why positioning yourself as a thought leader builds trust and drives referrals
    ✅ The leadership habits that inspire, retain, and empower staff
    ✅ How “slowing down to speed up” and reclaiming your mornings can transform your practice

    Whether you’re growing your firm or feeling stuck in day-to-day overwhelm, Valerie’s insights will challenge, inspire, and give you actionable steps to build both a thriving practice and a life you love.

    📞 Connect with Atticus at https://atticusadvantage.com/
    to explore coaching programs and resources for attorneys.

    Video version on YouTube
    Book your free Discovery Call with my team.

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    40 mins
  • How Letting Go Saved My Life—and Made My Business Stronger
    Aug 5 2025

    What happens when the CEO of a national marketing agency is diagnosed with one of the rarest—and deadliest—forms of breast cancer?

    In this powerful solo episode, IMS CEO Jennifer Goddard shares the deeply personal story of how she walked away from her business overnight, fully expecting the worst… and instead watched her team lead it to new growth.

    Jennifer opens up about:

    • The moment she discovered something was wrong—and the terrifying prognosis that followed
    • How she made the radical decision to step away from the company she built
    • Her belief in the mind-body connection and how removing stress became part of her healing plan
    • The moment her surgeon said, “Well, I think they saved your life.”
    • What this experience taught her about leadership, systems, and letting go

    You’ll walk away inspired—and challenged to build a business that’s resilient, not reliant.

    📞 Learn how IMS helps law firms build resilient, self-sustaining practices at imsrocks.com. Ready to start? Book a discovery call today.

    Video version on YouTube
    Book your free Discovery Call with my team.

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    20 mins
  • Listening, Not Selling: Sedric Collins’ Formula for Trust and Connection in Estate Planning
    Jul 28 2025

    Estate planning attorney Sedric Collins shares how he built Legacy One Law Firm—where estate planning meets entertainment and intellectual property law to create dynamic, client-centered legal solutions.

    Discover how Sedric’s background in music and personal experiences witnessing the consequences of poor estate planning inspired him to reimagine the client experience—making legacy planning accessible, empowering, and deeply relational.

    ✅ Founded Legacy One Law to integrate estate planning (80%) with entertainment and IP law (20%)
    ✅ Replaces billable hours with transparent flat fees to build trust and eliminate cost surprises
    ✅ Created the “Legacy One Difference”—a focus on relationship, not transactions
    ✅ Authored Prudent Planning for Family Legacy to simplify estate planning for everyday families
    ✅ Implements a discovery-based consultation process rooted in listening and understanding
    ✅ Confronted and overcame the mindset challenge of underpricing his value
    ✅ Uses educational content marketing to position the firm as a trusted authority
    ✅ Plans expansion into Northern California to serve clients statewide
    ✅ Passionate about empowering artists, families, and entrepreneurs to protect their legacies

    Whether you’re an attorney inspired by innovative practice models or a client seeking a firm that truly listens, this episode is full of insights you won’t want to miss.

    📞 Connect with Legacy One Law at https://legacyonelaw.com/ or follow Legacy One Law on Instagram and Facebook.

    Video version on YouTube
    Book your free Discovery Call with my team.

    Show More Show Less
    25 mins
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