The Marketing Funnel is Dead (And Why Fashion Brands Keep Believing in It)
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The Marketing Funnel is Dead (And Why Fashion Brands Keep Believing in It)
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About this listen
The marketing funnel is a lie. In this episode, we break down why the traditional funnel doesn't reflect how people actually buy fashion—and what actually works instead.
We explore the 95:5 rule (only 5% of your market is ready to buy right now), Google's "Messy Middle" research, and why mental availability beats conversion optimization every time.
If you're tired of chasing short-term wins and want to understand how fashion brands actually grow, this is where we start.
Key topics:
- Why marketing gets blamed for everything (and why that's wrong)
- The 95:5 rule and what it means for fashion brands
- The Messy Middle: how customers actually make decisions
- Mental availability vs. conversion funnels
- The 60/40 framework for sustainable growth
- Why you need to fix your economics before scaling marketing
If you own or operate a fashion brand and want help turning these insights into actual growth, visit grapefox.com.
We've worked with over 100 fashion brands in the last decade—from startups to companies making over $100 million annually—helping them fix their economics, build sustainable marketing, and scale profitably.
Check out grapefox.com to learn more.
Thanks for listening to The Fashion Code.
See you next time.