The Marketing Bullet
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The Marketing Bullet
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About this listen
Got 10 minutes? That’s all it takes to sharpen your practice! In this episode of the Bissett Bullet podcast, Martin Bissett delivers two actionable insights to help you grow your firm without the overwhelm.
Confused by marketing? You're not alone.
What is it? Do you need it? Is it expensive? Where do you even start? In this episode of The Bissett Bullet, we strip away the noise and give you a straightforward, no-fluff approach to marketing for your firm.
Part 1: What Marketing Really IsMarketing isn’t just brand awareness or quirky social media videos—it’s about putting quality appointments in your diary. If your firm wants better clients and more control over growth, you can’t just rely on referrals. But you also don’t need to spend a penny until you know what you’re doing. That’s where strategy comes in.
Part 2: The Seven Steps to a Simple StrategyI walk you through a proven seven-step process for building a basic, effective marketing strategy. From clarifying your message and audience to identifying how clients find you—and how you find them—we cover the essentials. There is no jargon, no overthinking, just a practical plan you can actually implement.
Want to grow your firm without being overwhelmed? Get daily, bite-sized, actionable advice that is easy to implement and budget-friendly. This is The Bissett Bullet with Martin Bissett.
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Ready to grow your firm with practical, no-nonsense advice? The Bissett Bullet podcast gives you bite-sized insights you can implement today.
Visit www.bissettbullets.com for more resources.
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4impactdata is an AI-powered platform that helps firms move beyond historical reporting by delivering clear, actionable next steps for your advisory team so that you can provide more value to clients without the guesswork of dashboards. To book a conversation or demo, or to join the 10X Advisory Cohort with resources from Martin, along with 10% off your first year’s subscription, visit 4impactdata.com
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ProNation is a global community for accountants and bookkeepers that gives you peer-to-peer support, expert guidance, and proven strategies to run a more profitable, efficient, and impactful firm. Led by Will Farnell, Lucy Cohen, and Martin Bissett, it helps practices of all sizes grow with confidence and better serve their clients.
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In association with CPA Trendlines