The Marketer's Edge Interview with Steven Nadel, Executive Director at The American Council for an Energy-Efficient Economy (ACEEE)

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What We Discussed:

In today's interview with Steven Nadel, we discussed a wide variety of issues:

What the American Council for an Energy Efficient Economy (ACEEE) does and Steve’s role in the organization
The types of research ACEEE does, and how they distribute their research
Challenges faced by ACEEE over the years
The impact of the political landscape on ACEEE's operations
How they differentiate themselves from other organizations in the energy space
Their work with electric vehicles (EVs) and electric trucks
Criteria for selecting research focus areas
Audience engagement strategies
Steve’s personal insights from working in the energy field
Brand awareness and marketing strategies for ACEEE
Funding strategies for ACEEE
The challenges in quantifying impact and success stories
Notable accomplishments in energy efficiency policy
Comparison of the U.S. energy efficiency status with other countries
The role of consumers in promoting energy efficiency
Challenges faced during changes in administration
Advice for communications agencies seeking to work with organization’s like ACEEE

Thanks Steven for a great interview!

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