What We Discussed:

In today's interview with Ken Fenyo, we discussed a wide variety of issues:

• What it is Grabango does and Ken’s role within the organization
• Ken’s responsibilities in marketing, focusing on both B2B and B2C strategies
• Building relationships with large retailers (e.g., Aldi, Circle K, 7-Eleven)
• Engaging retail partners to promote the technology
• The challenge of engaging shoppers and encouraging them to use Grabango's technology
• Collaboration with retailers to enhance the shopper experience
• Discussion about Grabango as a sub-brand and its relationship with retailer brands
• Ken's background at Kroger and its impact on his current work
• Insights gained from working with customer data and loyalty programs
• The importance of partnering with retailers for data insights
• Understanding shopper behavior through computer vision
• The challenge of convincing retailers to adopt new technology
• The importance of demonstrating ROI and value to retailers
• Consumer’s fear of trying new technology and how to overcome it
• Importance of providing clear communication about how the checkout process works
• How Grabango's technology can help reduce shrinkage
• Skepticism around new technology and slow adoption by retailers
• Strategies for overcoming these challenges
• Collaboration with agencies used by retail partners
• Ken’s advice for marketers considering bringing an agency on board
• And, advice for agencies looking to win business from marketers like him

Thanks Ken for a great interview!

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