The Marketer's Edge Interview with Cheryl Dutton, SVP and CMO at Altra Federal Credit Union
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The Marketer's Edge Interview with Cheryl Dutton, SVP and CMO at Altra Federal Credit Union
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About this listen
What We Discussed:
In today's interview with Cheryl Dutton, we discussed a wide variety of issues:
- Overview of Altra Federal Credit Union and Cheryl’s role within the organization
- Altra’s commitment to helping members achieve their goals and live their best lives
- Altra’s community engagement initiatives
- The importance of community involvement in fostering member loyalty and feedback from members
- Cheryl’s approach to leadership, focusing on empathy, innovation, and collaboration
- Altra’s rigorous hiring process and the monthly check-in meetings for employee support and development
- Altra’s in-house marketing team and the use of external agencies
- The future of banking and technology and how Altra leverages AI
- Advice for marketers looking to bring an agency onboard
- Advice for agencies looking to win business from marketers
Thanks Cheryl for a great interview!
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