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Harnessing the Power of Daily Posts to Build a Seven-Figure Business

Grab a Copy of the Build Your Audience Book Here: https://platformgrowthbooks.com

Welcome to the Market Your Message Show with Jonathan Milligan. In this episode, Jonathan delves into Chapter 7 of his book, 'Build Your Audience,' titled 'The Daily Post Traffic Playbook.' He explores the inspirational story of Justin Welsh, who built a seven-figure business by consistently posting valuable LinkedIn content daily.

Jonathan provides actionable insights on how to create and implement your own daily post strategy, including four types of engaging posts—Educate, Entertain, Empower, and Empathize. He emphasizes the importance of consistency, value-driven content, and genuine audience engagement while debunking common social media mistakes.

00:00 Introduction: The Power of One Post a Day
01:20 Meet Justin Welsh: A Case Study in Consistency
03:37 Implementing the Daily Post Strategy
04:20 Common Social Media Mistakes
06:37 Steps to Implement the Daily Post Strategy
08:52 Crafting Engaging Social Media Posts
16:21 Today's Exercise: Creating Your First Template Posts
18:36 Key Takeaways and Final Thoughts

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Choose Your Own Traffic Adventure: Focused Strategies for Audience Growth

Grab the Build Your Audience Book Here: https://platformgrowthbooks.com

In this episode of The Market Your Message Show, Jonathan Milligan delves into Chapter 6 of his book 'Build Your Audience.' Jonathan discusses the importance of focusing on a singular traffic strategy for 60 days to achieve better results, rather than spreading efforts thin across multiple methods.

He outlines the four main traffic methods—Boost (social media), Build (SEO), Borrow (leveraging other audiences), and Buy (paid advertising). Additionally, he offers essential guidelines for choosing and implementing the right traffic strategy based on one's strengths and audience preferences. Listeners are encouraged to undertake a 60-day challenge, complete with actionable steps, to effectively grow their audience.

00:00 Introduction: The Struggle of Overwhelming Marketing Efforts
00:16 Welcome to The Market Your Message Show
00:26 Introduction to 'Build Your Audience' Book Series
01:17 Chapter Six: Choose Your Own Traffic Adventure
01:52 The Importance of Focused Traffic Generation
02:16 Common Mistakes in Traffic Generation
02:50 The Power of Concentrated Effort
03:38 The Four Main Traffic Methods
04:34 Guidelines for Choosing Your Traffic Adventure
06:47 Today's Exercise: Your One-Day Traffic Method Selection
09:16 Key Takeaways

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Skyrocket Your Email List: The Lead Magnet Launchpad Strategy

👉 Grab Your Copy of The Build Your Audience Book Here: https://platformgrowthbooks.com

In this episode of the Market Year Message Show, host Jonathan Milligan delves into Chapter Five of his book 'Build Your Audience,' revealing the secrets to skyrocketing your email list. Jonathan shares a personal story about a missed opportunity that taught him the importance of lead magnets and provides actionable strategies to effectively promote a lead magnet across 12 different platforms, from blog posts to paid traffic campaigns.

Learn how to convert casual visitors into loyal subscribers by transforming every piece of content into a list-building powerhouse. This episode offers practical advice on optimizing touchpoints, diversifying your approach, and preparing for unexpected traffic surges, ensuring you capture every potential lead to grow your business.

00:00 Welcome to the Market Year Message Show
00:25 The Importance of Building an Email List
00:59 The Lead Magnet Launchpad
03:17 Common Pitfalls in List Building
05:09 The Everywhere, All at Once Strategy
06:52 Optimizing Your Email List Building
07:13 Promoting Your Lead Magnet Across Platforms
12:58 Guest Blogging and Podcasting for List Building
15:03 Paid Traffic Campaigns
15:54 Crafting an Irresistible Lead Magnet Pitch
17:09 Key Takeaways and Conclusion