The Magic of “Golden Off-boarding” with Kay Peacey
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The Magic of “Golden Off-boarding” with Kay Peacey
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About this listen
Things you will learn:
- Transitioning from an individual product/course to a membership model
- The reality of retention (how to think about it)
- KRIs (Key Retention Indicators). Things like coming to Office Hours, showing up in member community, visiting education site, are they opening, clicking, and engaging with emails
- How to use Airtable to make your life simple (color coding insights!)
- How to find, and then personally engage with high-risk accounts
- The magic of “Golden Offboarding”
- The importance of community (Kay loves Circle)
- Why advocacy matters
- How to bond with customers
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.