The Machiavellian Turn in Marketing Strategy is not just another marketing theory; it's a shift in how power, psychology, and perception drive consumer behavior.This episode breaks down how The 23 Laws of Marketing: Master Them or Die reframes marketing as psychological leverage, not persuasion.Marketing is no longer about selling products.Marketing is about shaping belief, identity, and symbolic value.Referenced Paper:The Machiavellian Turn in Marketing Strategy: An Academic Review of The 23 Laws of Marketing (DOI: https://doi.org/10.6084/m9.figshare.30162865 | https://doi.org/10.5281/zenodo.17157194)Read The 23 Laws of Marketing (Book): https://www.amazon.com/23-Laws-Marketing-Strategic-Psychology-ebook/dp/B0G6JPRQPS MMF: The Machiavellian Marketing Framework™ Research Paper:https://doi.org/10.6084/m9.figshare.30392836Podcast on Spotify & All Platforms:https://anchor.fm/s/10b52612c/podcast/rssKey Concepts Covered:- Perception as a battlefield- Status signaling & identity engineering- Narrative dominance in competitive markets- The evolution beyond Kotler, Ries & Trout- Power dynamics in digital attention ecosystemsConnect with Hadrian StoneX (Twitter): https://x.com/hadrianstonemmf?s=21Website: https://hadrianstone.super.siteORCID: https://orcid.org/my-orcid?orcid=0009-0007-9955-2583