Most MSPs have been taught the same old pricing stories that hold them back. In this episode we break down the myths that stop owners from charging what they are worth and show how picking a clear niche, selling outcomes, and building real confidence can change everything. If you feel underpriced, unsure, or stuck in the race to the bottom, this talk will help you see pricing in a whole new way. You will learn why buyers pay more for clarity, how specialists beat generalists, and why value always wins over hours and tasks. This is the episode that helps you price with confidence and grow your MRR without fear.

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