Video games are big fun and even bigger money.

The International Trade Administration estimated that the value of the global video game industry in 2023 was $184 billion – with more than 3.2 billion gamers worldwide.

Recognizing this new trend in media consumption and content engagement, medical marketers have been trying to break through in the gaming world.

Few have had as much success as Level Ex – which develops video games for physicians.

Almost a year ago, Level Ex was bought by Relevate Health, a 2025 MM+M Agency 100 honoree. Recently, the Level Ex brand was dissolved and the studio now operates under the Relevate Health branding.

Level Ex’s founder Sam Glassenberg is the father of a child living with type 1 diabetes.

He recently worked with his team to launch a free game for newly diagnosed patients and their caregivers to onboard them to diabetes care management management.

For this week’s episode, Pharma Editor Lecia Bushak spoke with Glassenberg about the diabetes video game’s launch over the summer, an update on the first year under Relevate Health and what opportunities video games present to medical marketers.

And for our Trends segment, we’re talking about some recent AI projects launched by Real Chemistry and Eversana Intouch.

Music: “Deep Reflection” by DP and Triple Scoop Music.

Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming, retail media, and more. Explore the latest in omnichannel strategy, personalization, media trust, and data privacy—all under one roof. Don’t wait—use promo code PODCAST for $100 off your individual ticket. Click here to register!

AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!

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Music: “Deep Reflection” by DP and Triple Scoop Music.

Just over two years ago, the FDA issued its first draft guidance on clinical trials with psychedelic drugs. Now, HHS has hired a dedicated psychedelics advisor.

This week, Reunion Neuroscience reported a mid-stage success with its short-acting psychedelic drug in postpartum depression.

At a moment of increasing momentum – both in terms of research, funding and commercial promise – behind psychedelics, it’s worth checking in with one of the leaders in the space: Cybin, a clinical-stage biopharma.

In November, Cybin reported positive Phase 2 data for its major depressive disorder drug and has its sights set on next steps in the regulatory approval process.

Pharma Editor Lecia Bushak brings us a conversation with Cybin CEO Doug Drysdale about "second-generation" psychedelics and how they are impacting the mental health treatment space.

For our Trends segment, we’re talking about recent updates to health data sharing on the federal level.

Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming, retail media, and more. Explore the latest in omnichannel strategy, personalization, media trust, and data privacy—all under one roof. Don’t wait—use promo code PODCAST for $100 off your individual ticket. Click here to register!

AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!

Check us out at: mmm-online.com

Follow us:

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.

Alexion recently launched the second film in its Rare Connections series, Rare Connections in gMG.

Managing editor Jack O’Brien talks with Christophe Hotermans, Alexion’s head of global medical affairs, about the multimedia effort to raise the profile of gMG.

For this week’s MM+M Fast Break, Hotermans discusses the drugmaker’s latest rare disease-focused film.

Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming, retail media, and more. Explore the latest in omnichannel strategy, personalization, media trust, and data privacy—all under one roof. Don’t wait—use promo code PODCAST for $100 off your individual ticket. Click here to register!

AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!

Check us out at: mmm-online.com

Follow us:

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.