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The Long Game Dialogues

The Long Game Dialogues

By: Mint-HT Smartcast
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 The Long Game Dialogues is a series that offers an in-depth guide for SMEs and startups to build sustainable, growth-oriented businesses featuring expert insights from Zoho leaders and industry pioneers. Economics
Episodes
  • Culture and Intangibles: The unseen effect on the big picture

    Culture and Intangibles: The unseen effect on the big picture
    Jun 27 2025
    What if your company culture wasn’t a perk, but the backbone of everything you build?In this episode of The Long Game Dialogues, Rajendran Dandapani—Director of Technology, Zoho Corp. and President, Zoho Schools of Learning—shares how startups and SMEs can turn culture into a lasting differentiator.From flat hierarchies and anonymous feedback loops to in-house talent schools and rural empowerment, Zoho’s journey offers a radically honest view of building from values, not vanity. Key takeaways:1. Why culture isn’t a feel-good extra but your company’s real operating system2. How to keep culture intact while scaling and hiring3. Zoho’s secret to near-zero attrition: purpose over perks4. The power of 'dogfooding' and design that reflects belief5. What most companies get wrong about hiring, training, and collaboration If you’re a founder or leader wondering how to build a legacy, not just a business, this conversation is your blueprint.
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    29 mins
  • Customer Nurturing: Creating lasting relationships in the age of AI

    Customer Nurturing: Creating lasting relationships in the age of AI
    Jun 26 2025
    Customer expectations are changing fast, and loyalty now takes more than just good service. In this episode of The Long Game Dialogues, Vidya Vasudevan (Zoho) and Amit Arora (Digital Transformation Advisor) share how SMEs can build lasting customer relationships through the right mix of automation, personalisation, and community-led trust. Key takeaways:1. How AI helps small teams personalise, automate, and scale customer support2. Using customer data for proactive retention3. Why community-building is a powerful (and overlooked) loyalty strategy4. When to use bots—and when to bring in humans If you’re looking to grow not just customers but advocates, this one’s for you.
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    33 mins
  • Low-code Development: Building more with less

    Low-code Development: Building more with less
    May 27 2025
    What if you could build custom apps for your business without writing a single line of code? In this episode of The Long Game Dialogues, Bharath Kumar B, Head of Marketing and CX, Zoho Creator, and Akshat Jain, Finance and Operations Lead, Rasvihar, share how low-code platforms are helping SMEs break tech barriers and digitise on their own terms.Key takeaways:1. How low-code empowers business users to automate and build custom solutions2. Real-world examples: from order tracking to production workflows3. How to start small and scale without blowing your budget4. For any startup or SME looking to innovate faster and stay agile, this episode is your blueprint for building smarter.
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    32 mins

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