Feeling overwhelmed about what to post, what to give away for free, and what to save for your paid coaching program?

In today’s episode, I’m sharing my 3D Content Strategy designed specifically for new and purpose-led coaches who want to grow their business with clarity and ease.

You’ll learn how to structure your content marketing in a way that actually leads people from discovering you to working with you — without the constant stress of “What should I post today?”

What You’ll Learn:

• Why most coaches start their content strategy backwards — and how to fix it
• The 3 layers of high-converting content: Discovery, Deep Dive, and Delivery
• How to reverse-engineer your content from your paid transformation
• Simple examples of how to move people from stranger to client using content
• How to avoid burnout by creating content that actually works

Whether you’re showing up on Instagram, writing emails, hosting a podcast, or just getting started — this episode will help you simplify your content marketing and create a plan that aligns with your coaching goals.

>>> Check out 1:1 Strategy Sessions Here <<<

Other Links and Resources:

• FREE 1-page Client Attraction Blueprint and Mini Training
• The Life-first Coaches Launch Plan Live Group Coaching Program
• Instagram
• Website

Timestamps

00:00 Introduction to Simplifying Content Marketing

00:46 Welcome Back and Personal Updates

01:57 Understanding Content Marketing

04:15 The 3D Content Strategy Explained

07:25 Implementing the 3D Strategy

10:02 Starting Simple and Building Out

12:05 Conclusion and Next Steps

>>>> Check out The Stuck to Sales Clarity Kit Here <<<<

This fast-action mini-course helps you:

• Nail the right client-attracting content that actually leads to sales
• Create a magnetic first-step offer that gets people saying YES
• Build momentum in your business (even with a small audience!)

This is The Life-first Coaching Business Podcast, brought to you by fellow solopreneur and business coach Leonie. Find me on Instagram @leonie.businesscoach or learn more at www.leoniebusinesscoach.com

If you enjoyed this episode please Subscribe & if you can take a moment to leave a review it would mean the world! 🧡

Feeling overwhelmed with all the tech tools needed to run your online coaching business? In today’s episode, I’m sharing the one platform that’s helped me simplify and streamline everything — Stan Store.

• → Check out Stan Store here (affiliate link)

I’ll walk you through exactly how I use Stan in my own coaching business to sell digital products, host my signature program and community, book coaching sessions, handle payments, send onboarding emails, and even set up automated Instagram DMs.

Whether you’re trying to decide between platforms like Kajabi, Teachable, ThriveCart, Calendly, or ManyChat — or you’re just starting out and want to keep things super simple — this episode is for you. I’ll show you how Stan replaces multiple tools, reduces tech overwhelm, and helps you get your offers out into the world fast.

🧡 If you're a newer coach or just want to simplify your backend, this might be your new favourite tool.

🎧 What You’ll Learn in This Episode:

• Why tech overwhelm is so common (and how to avoid it)
• How Stan Store works and why I chose it over other tools
• What I use Stan for in my coaching business (from payments to programs to community)
• What tools it’s replaced in my business — and how it keeps things so much simpler
• Why it’s perfect for new or growing coaches who want to launch without the tech headaches
• How you can try it out — and get support from me if you’re curious

→ Check out Stan Store here (affiliate link)

Timestamps:

0:00 Introduction to Today's Topic: Stand Store

00:41 Why Stand Store is a Game Changer

03:58 Features and Benefits of Stand Store

07:43 Streamlining Your Coaching Business

08:37 Conclusion and Next Steps

Other Links and Resources:

• FREE 1-page Client Attraction Blueprint and Mini Training
• The Life-first Coaches Launch Plan Live Group Coaching Program
• Instagram
• Website

>>>> Check out The Stuck to Sales Clarity Kit Here <<<<

This fast-action mini-course helps you:

• Nail the right client-attracting content that actually leads to sales
• Create a magnetic first-step offer that gets people saying YES
• Build momentum in your business (even with a small audience!)

This is The Life-first Coaching Business Podcast, brought to you by fellow solopreneur and business coach Leonie. Find me on Instagram @leonie.businesscoach or learn more at www.leoniebusinesscoach.com

If you enjoyed this episode please Subscribe & if you can take a moment to leave a review it would mean the world! 🧡

In this episode, I’m diving into one of the most common ways new coaches get stuck: overthinking.

Whether you call it analysis paralysis or productive procrastination, it’s often just your brain’s way of keeping you safe. But the truth is, real clarity and momentum only come through action.

I'll walk you through why overthinking happens, the sneaky stories we tell ourselves (like “this has to be perfect before I put it out there”), and what to do instead — so you can stop second-guessing and start making real progress in your coaching business.

We’ll also chat about how to move through decision overwhelm with more ease, why support and feedback can collapse your timeline, and how to start thinking of your business as an experiment — not a test you have to ace on the first try.

🧡 In this episode, you’ll learn:

• Why overthinking is normal — and how to stop letting it run the show
• The mindset shifts that will help you move forward faster
• The power of iteration and getting real-world feedback
• What “progress over perfection” actually looks like in a coaching business
• How to reframe decisions so you stop trying to get it “right” and start getting it real

🎧 Listen now if you’re ready to:

• Get out of your own head
• Take imperfect action
• Build momentum in your coaching biz — without the overwhelm

Timestamps:

00:00 Introduction: Overcoming Business Strategy Overwhelm

00:41 Welcome to the Life First Coaching Business Podcast

01:05 Understanding Analysis Paralysis in Business

03:05 The Importance of Iteration and Feedback

06:03 Embracing the Experimental Phase

08:06 The Value of Support and Accountability

10:57 Final Thoughts and Encouragement

Links and Resources:

• FREE 1-page Client Attraction Blueprint and Mini Training
• The Life-first Coaches Launch Plan Program
• Instagram
• Website

>>>> Check out The Stuck to Sales Clarity Kit Here <<<<

This fast-action mini-course helps you:

• Nail the right client-attracting content that actually leads to sales
• Create a magnetic first-step offer that gets people saying YES
• Build momentum in your business (even with a small audience!)

This is The Life-first Coaching Business Podcast, brought to you by fellow solopreneur and business coach Leonie. Find me on Instagram @leonie.businesscoach or learn more at www.leoniebusinesscoach.com

If you enjoyed this episode please Subscribe & if you can take a moment to leave a review it would mean the world! 🧡