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The Lida Citroën Podcast

The Lida Citroën Podcast

By: Lida Citroën
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 Ready to lead with purpose and stand out in your field? The Lida Citroën Podcast delivers actionable and inspiring strategies on personal branding, leadership development, reputation management, and influence building. Join Lida and her guests as they share stories, tips, and tools to help you grow your presence and make your mark. Get ready to step up, speak out, grow your presence and make your mark.Copyright 2025 All rights reserved. Career Success Economics
Episodes
  • How to Strengthen Your Influence With Key Stakeholders

    How to Strengthen Your Influence With Key Stakeholders
    Mar 17 2026
    Many accomplished leaders believe that if they work hard, deliver results, and stay visible, opportunities will naturally follow. But building influence works differently, and they find themselves: • Visible, but not influential with decision-makers • Working hard, but overlooked in critical conversations • Publishing thought leadership, but attracting the wrong audience • Navigating a career transition or layoff without clarity on how to re-engage the right stakeholders Influence is determined by this critical question: What do your key stakeholders need to see, hear, and consistently experience from you in order to trust you? In this episode of The Lida Citroën Podcast, Lida explains how leaders can strategically strengthen their influence by ensuring the right stakeholders know them, trust them, and advocate for them when they’re not in the room. You’ll learn how to identify the stakeholders who control your ideal opportunities, how to align your visibility with their priorities, and how to build the trust that drives influence at the highest levels of leadership. In This Episode, You’ll Learn: How to Identify Your Key Stakeholders Learn how to determine who actually shapes your opportunities(board members, executive peers, investors, clients, and decision-makers)and distinguish them from a general audience. What Stakeholders Need to Know About You Clarify the leadership narrative you must consistently communicate to strengthen your authority, credibility, and strategic value. How Stakeholders Need to Feel About You Understand the emotional drivers of executive influence, confidence, reliability, strategic clarity, and alignment with business priorities, and why leaders must address both functional and emotional needs. How to Strategically Curate a Network of Sponsors Learn how to build relationships and nurture a network of sponsors and position yourself at their top of mind, so they’ll advocate with you when you’re not in the room. If you want to strengthen your leadership presence, expand your influence, and ensure the right people are advocating for you, this episode will show you how. Links from this episode The New Rules of Influence Stay Connected LinkedIn Instragram YouTube Facebook
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    42 mins
  • The AI Paradox: Is Technology Making Leaders Smarter or Weaker?

    The AI Paradox: Is Technology Making Leaders Smarter or Weaker?
    Mar 3 2026

    Have you ever finished reading something interesting and realized you don’t remember a single word?

    In a world flooded with information and powered by AI, leaders are consuming more than ever. But are we actually retaining it? And more importantly, can we apply it when it matters most?

    In this episode, Lida sits down with Charles Good, leadership and learning science expert and President of the Institute for Management Studies, to unpack:

    • The AI Paradox: How AI can strengthen or weaken your thinking

    • Why most professional learning fails (and it’s not because you’re not smart)

    • Why reading more books won’t automatically make you a better leader

    • How storytelling dramatically increases retention

    • The difference between goals and systems in sustainable growth

    • The science behind spaced learning and habit stacking

    If you want to differentiate your leadership brand, build stronger judgment, and ensure your learning actually sticks, this conversation is essential!

    In an AI-enabled world, your competitive advantage is how well you think.

    Links from this episode - Executive Coaching

    Stay connected

    - LinkedIn

    - YouTube

    - Instagram

    - Facebook Connect with Charles Good - LinkedIn

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    56 mins
  • Personal Branding for Leaders: How to Build Influence That Lasts

    Personal Branding for Leaders: How to Build Influence That Lasts
    Feb 17 2026
    Everyone has a personal brand, by design or by default! In this episode of The Lida Citroën Podcast, Lida breaks down what personal branding really means (and what it doesn’t), why it’s the foundation of influence, and how your values, reputation, narrative, and visibility shape the opportunities that come your way. If you’ve ever believed that doing good work quietly should be enough, this conversation will challenge that thinking. Lida shares the practical framework she uses in her executive coaching sessions with professionals around the world to help them: • Identify the values that anchor their brand • Understand how they are currently perceived (perception mapping) • Define how they want to be known and remembered • Identify their true target audience • Align their narrative, network, and digital presence with their desired reputation You’ll learn why personal branding is not self-centered; it’s service-centered! And why clarity about who you are makes it easier to say no, set boundaries, and show up with confidence and authenticity. This episode will help you build a personal brand that gives you influence, credibility, and the ability to be advocated for, even when you’re not in the room. ____________________ Links from this episode The New Rules of Influence ______________ Stay connected LinkedIn Instagram YouTube Facebook
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    38 mins
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