The Less Desirables Recorded in The Such-N-Such Media Studios at Liberty Plaza .

In this episode, Tim and Bethany welcome Anthony Ingram, owner of Superpowers Heroic Apparel, to discuss his journey from bail bondsman to successful apparel entrepreneur. Anthony shares the origin story behind his brand name (inspired by a wrestling tag team) and explains his philosophy that having superpowers means nothing without being heroic in what you do. He opens up about the early struggles of his business, from trunk-loads of unsold inventory to learning the hard way about listening to customers and diversifying beyond his own brand.

Anthony recounts the pivotal moments that transformed his business, including an unexpected breast cancer awareness shirt that became his top seller and the networking connections that grew his revenue by 400%. He also shares his compelling personal story of losing his mother to cancer, pivoting from a nursing degree, and the rock-bottom moment that led him to fully commit to entrepreneurship. Anthony’s dedication to quality and customer service has built Superpowers Heroic into a thriving business that represents being super and heroic in everything you do.

Special thanks, as always, to Top Leaf Cigar Lounge , Soft Golf , Coffee Park Airstream , Dream Kreams , and X1 Communications .
“A Rocket Ship to You ” by The False Positives is the song of the week.