The Last Maverick Standing: The Real Truth About Scaling Brand Direct Wholesale
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The Last Maverick Standing: The Real Truth About Scaling Brand Direct Wholesale
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About this listen
Pete and Blake are out — it’s just one Maverick left. In this episode, I break down the pivot to a fully brand-direct focus and what the first seven months have really looked like — the mistakes, the math, the capital requirements, and the patience it actually takes to build something real
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If you think you can quit your 9–5 without serious capital, you’re lying to yourself. If you think wholesale is instant gratification, you’re going to get humbled. I talk about why your first 60 days matter, why follow-ups are where the money is made, how CRM notes can make or break relationships, and what changes when you go from a $4K order to a $55K order with a brand.
I’m currently sitting around $70K/month in wholesale — but I also explain why that’s still fragile and how layering accounts is the real long-term strategy
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This is not theory. It’s not guru fluff. It’s what’s actually happening in real time — the phone calls, the test orders, the reinvestment, the push toward exclusives, and the shift from “getting approved” to building real brand partnerships.
One Maverick left.
Still building.
Still scaling.
Still making money.