The LEGO Story: From Wood to Plastic Empire
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The LEGO Story: From Wood to Plastic Empire
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About this listen
Ever wonder how a simple wooden duck led to a global phenomenon? Tune in to our next episode as we explore the incredible story of LEGO, from its humble beginnings in a Danish carpenter's workshop in 1891 with Ole Kirk Christiansen, through the devastating fire that propelled him to toy-making, and the pivotal moment in 1934 when the name "LEGO" was coined.
Discover the bold leap to plastic toys in 1947, the initial challenges with unstable "Automatic Binding Bricks", and the revolutionary 1958 invention of the stud-and-tube coupling system by Godtfred Kirk Christiansen that gave LEGO its "clutch power".
We'll also delve into the creation of the "system of play" in 1955, the arrival of the beloved minifigure in 1978, the company's near collapse and remarkable comeback, and its current impact on education and sustainability, revealing why these seemingly simple bricks continue to spark creativity across generations.