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The Klassen Code: We Value People

The Klassen Code: We Value People

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"As Larry Senn once said, 'Every company has a culture—whether they've defined it or not. The question is whether that culture is happening by design or by default.'

In our last episode, we introduced the idea of value creation—why it matters and how it shows up at Klassen. But strategy alone doesn’t build great companies. What really shapes a business is how people behave—day in and day out.

It’s about how we treat each other. How we build trust. How we take ownership, grow through feedback, and show up for the team when it counts.

This four-part series is about the principles that guide those behaviors—the ones that hold us together when things are moving fast, and help us build something that lasts.

Today, I’m sitting down with our CEO, John-Mark Ferguson, as we take a deeper look into what we call: the Klassen Code."

We Value People: Respect and value every human.

We treat others the way we’d want to be treated and aspire to help each team member become a top performer. We make decisions with the team in mind, act with selflessness, and assume good intentions. We eliminate drama, avoid blame, and pursue solutions together. We work safely, supportively, and for the good of the team.

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