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The Introverted Founder

The Introverted Founder

By: Jing Jun Ma
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About this listen

The Growth Marketing Podcast for startup founders, entrepreneurs, and introverts.


You're great at building products. Marketing them? That's where things get messy.


Join Jing, a computer science graduate who taught himself marketing because let's face it, building is the easy part. It's the marketing you really need to figure out.


That's how he went from outranking Amazon from his bedroom to managing seven-figure marketing budgets for global brands.


A weekly podcast from someone who speaks both tech and marketing.


Each episode delivers:

  • Growth strategies and ideas designed for people who'd rather code
  • Marketing experiments that work on zero budget
  • Honest breakdowns of what failed and why


Perfect for startup founders and introverts who want to dive into marketing and business.


Join the community at https://www.oddsrabbit.com/c/introvertedfounder/

© 2025 The Introverted Founder Economics Marketing Marketing & Sales
Episodes
  • Ep 1. Why Startups Fail (Not What You Think)

    Ep 1. Why Startups Fail (Not What You Think)
    Jul 23 2025

    Most founders think startups fail because they run out of money. They're wrong.

    In this episode, I share how my app made just ONE sale ($5) after two years of work - and what that painful failure taught me about the real reason startups fail.

    You'll learn:

    • The critical difference between thinking like a builder vs. a founder
    • Why "launch day" is a fantasy (and what to do instead)
    • The 4 questions every technical founder skips (but shouldn't)
    • How to create marketing experiments when you'd rather be coding
    • Why competing on price is a losing strategy for startups

    This episode is perfect if you're a developer or startup founder who's building a product but is struggling with marketing.

    Support the show

    Want to be a part of the Introverted Founder community? Join us over at https://www.oddsrabbit.com/c/introvertedfounder/
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    11 mins
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