Intentional Branding | Brand Strategy & Personal Branding for Entrepreneurs cover art

Intentional Branding | Brand Strategy & Personal Branding for Entrepreneurs

Intentional Branding | Brand Strategy & Personal Branding for Entrepreneurs

By: Rizza Mae Marvel | Brand Strategy & Personal Branding Expert
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Summary

 Something about your brand isn't clicking and you can't quite figure out why. Intentional Branding is for business owners who know their brand or website isn't working, but aren't sure what's missing. Maybe you DIYed your branding early on, or maybe your business has grown and your visuals no longer reflect the level you're operating at. Hosted by brand and web designer Rizza Marvel, this podcast breaks down brand strategy and creative direction so you can stop guessing and start making intentional decisions. You'll learn why branding is more than colors and logos, how skipping the foundation leads to disconnected websites and content, and what it actually takes to build a brand that supports your business long-term. Whether you're building your brand yourself or ready for professional support, this show will help you gain clarity, confidence, and a foundation you can actually build on.Rizza Mae Marvel Art Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • 62. How to Build a Brand That Stands Out Without Copying Trends or Blending In

    62. How to Build a Brand That Stands Out Without Copying Trends or Blending In
    Apr 22 2026

    Do you ever feel like everyone in your industry is doing exactly what you do? Most of the time the issue isn't a saturated market. It's unclear positioning.

    In this episode, Rizza unpacks why so many business owners assume their market is too crowded when the actual problem is that their brand isn't clearly rooted in who they are, what they stand for, and who they're speaking to. When the foundation underneath your brand isn't defined, it's easy to blend in no matter how strong your services are.

    You'll hear why the brands that stand out are the ones that feel authentic, why following design trends quietly works against you over time, and why every visual decision should come after the strategy work. By the end you'll see why standing out has less to do with creativity and more to do with the foundation underneath your brand.

    Questions Answered in This Episode

    • Why does it feel like the market is saturated when the real problem is positioning?
    • What makes a brand feel authentic instead of like everyone else?
    • Why does copying trends and competitors actually backfire?
    • Why should strategy come before any visual design choices?
    • How do you find the sweet spot between what you love and what your audience expects?


    DIY YOUR BRAND IN 5 DAYS

    If your website feels like it’s not pulling its weight, it’s often because the brand foundation underneath it isn’t clear.

    DIY Your Brand in 5 Days helps you define your brand foundation so every design choice, AI-assisted or not, feels intentional and aligned.

    → https://www.zsquaredstudio.com/diybrand


    CONNECT WITH RIZZA:

    1. Website: https://www.zsquaredstudio.com
    2. Instagram: @zsquaredstudio
    3. Email: info@zsquaredstudio.com
    Show More Show Less
    17 mins
  • 61. Where to Start When Your Brand Needs a Complete Overhaul

    61. Where to Start When Your Brand Needs a Complete Overhaul
    Apr 15 2026


    DIY YOUR BRAND IN 5 DAYS

    If your website feels like it’s not pulling its weight, it’s often because the brand foundation underneath it isn’t clear.

    DIY Your Brand in 5 Days helps you define your brand foundation so every design choice, AI-assisted or not, feels intentional and aligned.

    → https://www.zsquaredstudio.com/diybrand


    CONNECT WITH RIZZA:

    1. Website: https://www.zsquaredstudio.com
    2. Instagram: @zsquaredstudio
    3. Email: info@zsquaredstudio.com
    Show More Show Less
    24 mins
  • 60. Why Your Brand Feels Off (And It's Not Because You're Bad at Design)

    60. Why Your Brand Feels Off (And It's Not Because You're Bad at Design)
    Apr 8 2026


    DIY YOUR BRAND IN 5 DAYS

    If your website feels like it’s not pulling its weight, it’s often because the brand foundation underneath it isn’t clear.

    DIY Your Brand in 5 Days helps you define your brand foundation so every design choice, AI-assisted or not, feels intentional and aligned.

    → https://www.zsquaredstudio.com/diybrand


    CONNECT WITH RIZZA:

    1. Website: https://www.zsquaredstudio.com
    2. Instagram: @zsquaredstudio
    3. Email: info@zsquaredstudio.com
    Show More Show Less
    25 mins
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