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In this episode of The Intangible Brand, Jerry and Carl sit down with Steven Gallo, Vice President, Client Services at Reputation Ink, a B2B marketing and PR agency for professional services firms.

Steve shares how PR can be more than an external visibility tool — it can also be a powerful driver of internal culture and employee engagement. Drawing on his work with architecture, engineering, and construction firms, Steve explains how to connect internal wins to external storytelling, choose the right communication channels, and align PR with HR and operations.

In this Episode

• Why PR is about more than coverage — it’s about culture, credibility, and reputation (00:03:15)
• How PR can become part of an employee recognition strategy (00:14:35)
• Turning project wins and innovation stories into morale-boosting recognition (00:31:35)
• Why authentic employee voices resonate more than leadership soundbites (00:34:30)
• Creating a feedback loop with HR and operations to ground stories in reality (00:34:55)

Guest
Steven Gallo is Vice President, Client Services at Reputation Ink, a B2B marketing and PR agency that works with professional services firms. He helps clients align media strategy with both external reputation and internal culture, ensuring communications strengthen the brand from the inside out.

Resources

• Reputation Matters podcast, hosted by Michelle Calcote King podcast
• Reputation Ink website

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Follow the Hosts: Jerry Genneria & Carl Winstead

Learn More about TOKY & Cline

Get In Touch: hello@theintangiblebrand.com

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In this episode of The Intangible Brand, Jerry and Carl sit down with Eric Anest, Senior Vice President of Marketing and Communications at Salas O’Brien, a rapidly growing engineering and consulting firm.

Eric shares his perspective on the connection between employee experience and client experience — and why brand work must start inside the organization. Drawing on his experience leading multiple mergers, a major rebrand, and the ongoing work of unifying thousands of people under one values-driven identity, Eric explains how marketing can be more than a service function. It can be a driver of business outcomes.

This conversation highlights how culture, communication, and leadership align to create growth that’s both sustainable and meaningful — for employees and for clients alike.

In this Episode

• Why internal communication is the foundation of brand alignment (00:01:46)
• How employee engagement directly shapes client experience (00:04:21)
• What it takes to unify thousands of employees during mergers and growth (00:09:12)
• Why marketing must integrate into overall business strategy (00:16:45)
• The role of employee ownership in driving culture and outcomes (00:22:10)

Guest
Eric Anest is the Senior Vice President of Marketing and Communications at Salas O’Brien. He has been instrumental in leading brand strategy for one of North America’s fastest-growing engineering and consulting firms, overseeing mergers, a major rebrand, and the integration of thousands of employees into a unified, values-driven culture.

Resources

• Managing Transitions by William Bridges book
  
  
• At The Table with Patrick Lencioni podcast
  
  

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Follow the Hosts: Jerry Genneria & Carl Winstead

Learn More about TOKY & Cline

Get In Touch: hello@theintangiblebrand.com

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In this episode of The Intangible Brand, Jerry welcomes Dave Minifie, a seasoned leader known for bringing clarity to the relationship between purpose, leadership, and organizational culture.

Dave shares his perspective on why understanding the “why” (whether in personal life, family, or within an organization) is essential to achieving long-term success. He explores how leaders can create environments that empower people to reach their full potential, while also helping organizations unlock possibilities beyond what they thought possible.

This conversation highlights how the personal and professional are inseparably linked, and why purpose and culture are more than just buzzwords. They’re the foundation for lasting impact.

In this Episode

• Why purpose is the foundation of effective leadership (00:09:56)
• How to cultivate a culture where people thrive and organizations grow (00:03:43)
  The importance of connecting personal values with professional leadership (00:09:56)
• How environment and trust can unlock untapped potential (00:04:28)
• Why purpose-driven organizations outperform others (00:22:38)

Guest

• Dave Minifie is the Principal of MinifiesTake, LLC, a strategic consultancy focused on helping organizations articulate their purpose, mission, and beliefs to cultivate an intentional culture and drive sustainable growth

Resources

• It’s Not What You Sell, It’s What You Stand For by Roy Spence Jr. [book]
• Start With Why by Simon Sinek [book]
• Grow by Jim Stengel [book]
• Pivot with Kara Swisher [podcast]

Connect With Us

Follow the Hosts: Jerry Genneria & Carl Winstead

Learn More about TOKY & Cline

Get In Touch: hello@theintangiblebrand.com