In this short lesson, we're diving back to my 2022 conversation with the brilliant Nik Oakes to demystify two often misunderstood marketing terms: copywriting and SEO.

Nik breaks down what they really mean, why they matter for driving instructors, and how to use them effectively without getting lost in jargon. From understanding the difference between chatter and intention, to how using the right terms (like "ADI") can massively boost your visibility online, this bite-sized lesson is packed with practical gold.

Whether you're blogging, building your website, or just want more eyes on your business, this one's a must-listen.

Listen to the full episode here

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More from The Instructor Podcast

Hosted by Terry Cook, this show is all about helping driving instructors grow their business, sharpen their skills, and look after their wellbeing.

🔗 Browse all episodes and extras: The Home of The Instructor Podcast

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July was packed with ideas, insights, and “aha” moments — and in this episode I’m sharing my 5 biggest takeaways so you can skip the noise and head straight to the good stuff.

To give you an extra taste, I’ve included a few short clips from our Premium‑exclusive shows so you can hear exactly the kind of deeper conversations and training our members get access to every week.

We’ll cover:

• How to cut through the noise and teach in a way that’s authentically you
• Why attracting the right pupils matters more than attracting more pupils
• One simple question that can transform the way you run any lesson
• Ways to add value for your learners beyond the driving seat
• The power of “less noise, more action” (and why it’s okay to take breaks)

Whether you’re focused on improving your teaching, growing your business, or simply finding a better balance, there’s something here you can act on straight away.

🔥 Get More Than Just Test Passes – Join the Premium Membership

If you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else — from expert sessions to confidence coaching, business building, and beyond — this is the stuff no one else is giving you.

👉 Start your free 7-day trial now: Sign up here

More from The Instructor Podcast

Hosted by Terry Cook, this show is all about helping driving instructors grow their business, sharpen their skills, and look after their wellbeing.

🔗 Browse all episodes and extras: The Home of The Instructor Podcast

Get the Workbook for Every Episode

When you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference.

Sign up for The Instructor email

📲 Stay Connected via WhatsApp

Quick insights, new content, and useful updates direct from Terry.

Join the channel: whatsapp-link.com

The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:

• Facebook
• LinkedIn
• Instagram
• YouTube

Today, we're diving into a fun episode dissection with business guru, Dino Tartaglia! We're all about asking better questions and figuring out how to charge what we're truly worth. You know, it’s not just about knowing the clutch from the brake pedal; it’s about understanding what our students really want: confidence, freedom, and maybe a little less stalling at traffic lights!

So, whether you're a driving instructor or just someone looking to level up in business, we’re here to help you break it down into bite-sized pieces that actually make sense. Plus, we’ll chat about why thinking time is your new best friend for making those big decisions. Grab your headphones, kick back, and let’s get ready to rev up those engines of thought!

🔥 Get More Than Just Test Passes – Join the Premium Membership

If you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else — from expert sessions to confidence coaching, business building, and beyond — this is the stuff no one else is giving you.

👉 Start your free 7-day trial now: Sign up here

More from The Instructor Podcast

Hosted by Terry Cook, this show is all about helping driving instructors grow their business, sharpen their skills, and look after their wellbeing.

🔗 Browse all episodes and extras: The Home of The Instructor Podcast

Get the Workbook for Every Episode

When you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference.

Sign up for The Instructor email

📲 Stay Connected via WhatsApp

Quick insights, new content, and useful updates direct from Terry.

Join the channel: whatsapp-link.com

The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:

• Facebook
• LinkedIn
• Instagram
• YouTube

Takeaways:

• This episode dives into the power of asking better questions to unlock deeper insights and enhance your teaching methods as a driving instructor.
• We explore the importance of 'thinking time'—setting aside moments to reflect is crucial for personal and business growth in the driving school industry.
• Pricing is more than just numbers; it’s about the value you provide to your students and how you reassure them of their journey toward becoming confident drivers.
• You don't need to cater to everyone! Focus on building a business around the students you enjoy teaching and those who align with your values.
• The conversation highlights that many people don't realize