The Inches: A Podcast About Sports Sponsorship cover art

The Inches: A Podcast About Sports Sponsorship

The Inches: A Podcast About Sports Sponsorship

By: Nick Lawson & Rich Franklin
Listen for free

About this listen

 Welcome to The Inches, a podcast that looks at how digital is changing the sports sponsorship & marketing game. Each week we dive into the struggles and issues we face in the sports and event sponsorship space.Hosted by Nick Lawson & Rich Franklin.Nick is the co-founder of SQWAD, a digital sponsorship activation company that works with some of the biggest sports teams in the world to help them bring ROI & engagement to their in-stadium activations.Rich is the Sr. Director of corporate partnerships for the Oakview Group, Acrisure Arena, and AHL Coachella Valley Firebirds. He has over 30 years of sponsorship sales experience in the sports and radio broadcast industry.Jump in and take a listen as we navigate through some of the toughest and most challenging aspects of the sponsorship business!© 2026 The Inches: A Podcast About Sports Sponsorship Economics
Episodes
  • Rookie & The Vet: Jersey Patches...How do we sell them/do they belong?

    Rookie & The Vet: Jersey Patches...How do we sell them/do they belong?
    Feb 2 2026

    The new inventory sweeping sports in the U.S. over the last decade...jersey & uniform patches.

    A great awareness piece, but what is the actual value? And how can you make sure that it doesn't clash with the nostalgia of sports?


    On this episode, we dive into how your team should be thinking about your next jersey patch sale and the brands you pitch to.

    --

    The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.
    Show More Show Less
    41 mins
  • Rookie & The Vet: Our 2026 Sponsorship Predictions.

    Rookie & The Vet: Our 2026 Sponsorship Predictions.
    Jan 9 2026

    The new year brings new trends, new things to pay attention to as our industry evolves.

    We'll never be 100% right, but each year we dive into our predictions for the 2026 year in sponsorships.

    In this episode, come along with us as we shell out 6 predictions for the sponsorship industry in 2026.

    --

    The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.
    Show More Show Less
    52 mins
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.