The Importance of the Holistic Customer Journey with Alexej Habinski
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The Importance of the Holistic Customer Journey with Alexej Habinski
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About this listen
Alexej Habinski started his career at Rocket Internet where he scaled the marketing for the food delivery service - Foodora. He now advises startups and scale-ups as a fractional CMO.
We speak about the importance of assessing the whole customer journey and the holistic view of numbers and resources for CMOs and founders.
A "cockpit for marketing" tech solution would be a "dreamt of" game changer solution for future CMOs to run their teams more efficiently.
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